Element (ELM)

Minimalist - Watches - 3 products

Elevator pitch (30 sec)

Best-fit personas (one per line, rendered as a bullet list)

Upsell map (one bullet per line)

Cross-sell bundles (optional; one per line)

Objection handlers (one per line: "question" - answer)

Style and wear tips (one per line)

Key vocabulary (JSON object: {"Mesh strap": "A woven ..."})

Common SA mistakes (one per line)

Role-play script (free-form markdown; appears verbatim)

POS handling notes (one per line)

Five-question quiz (JSON array: [{"q":"...","a":"..."}])

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