Starfish (LULWA-STARFISH)

Brand: Lulwa
Category: Jewellery
Collection code: LULWA-STARFISH
Products in this book: 30

1. Collection identity

2. Full product roster

Every active product in this collection with its primary SKU, price, AR title if available, Judge.me rating, and live URL.

3. Per-product deep specifications

One accordion per product with every structured spec known to Shopify (weight, harmonized code, Google category, barcode, region pricing).

Starfish / Bracelet Malachite Gold (JSB08)

Parsed specifications (from PDP body)

Starfish / Bracelet Pearl Gold (JSB12)

Parsed specifications (from PDP body)

Starfish / Bracelet Pearl Rose Gold (JSB04)

Parsed specifications (from PDP body)

Starfish / Bracelet Pearl Silver (JSB01)

Parsed specifications (from PDP body)

Starfish / Bracelet Red Gold (JSB15)

Parsed specifications (from PDP body)

Starfish / Bracelet Teal Gold (JSB16)

Parsed specifications (from PDP body)

Starfish / Earrings Malachite Gold (JSE08)

Parsed specifications (from PDP body)

Starfish / Earrings Pearl Gold (JSE12)

Parsed specifications (from PDP body)

Starfish / Earrings Pearl Rose Gold (JSE04)

Parsed specifications (from PDP body)

Starfish / Earrings Pearl Silver (JSE01)

Parsed specifications (from PDP body)

Starfish / Earrings Red Gold (JSE15)

Parsed specifications (from PDP body)

Starfish / Earrings Teal Gold (JSE16)

Parsed specifications (from PDP body)

Starfish / Malachite Gold (JSS08)

Parsed specifications (from PDP body)

Starfish / Necklace Malachite Gold (JSN08)

Parsed specifications (from PDP body)

Starfish / Necklace Pearl Gold (JSN12)

Parsed specifications (from PDP body)

Starfish / Necklace Pearl Rose Gold (JSN04)

Parsed specifications (from PDP body)

Starfish / Necklace Pearl Silver (JSN01)

Parsed specifications (from PDP body)

Starfish / Necklace Red Gold (JSN15)

Parsed specifications (from PDP body)

Starfish / Necklace Teal Gold (JSN16)

Parsed specifications (from PDP body)

Starfish / Pearl Gold (JSS12)

Parsed specifications (from PDP body)

Starfish / Pearl Rose Gold (JSS04)

Parsed specifications (from PDP body)

Starfish / Pearl Silver (JSS01)

Parsed specifications (from PDP body)

Starfish / Red Gold (JSS15)

Parsed specifications (from PDP body)

Starfish / Ring Malachite Gold (JSR08)

Parsed specifications (from PDP body)

Starfish / Ring Pearl Gold (JSR12)

Parsed specifications (from PDP body)

Starfish / Ring Pearl Rose Gold (JSR04)

Parsed specifications (from PDP body)

Starfish / Ring Pearl Silver (JSR01)

Parsed specifications (from PDP body)

Starfish / Ring Red Gold (JSR15)

Parsed specifications (from PDP body)

Starfish / Ring Teal Gold (JSR16)

Parsed specifications (from PDP body)

Starfish / Teal Gold (JSS16)

Parsed specifications (from PDP body)

4. Per-product PDP copy

Shopify metafield copy exactly as it renders on the live PDP (body HTML, DYWL panels, how-we-compare, FAQs, tabs).

Starfish / Bracelet Malachite Gold

Body description

BRACELET COLOUR
Gold

STONE
Malachite Gold

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

SKU
JSB08

See it Styled

Starfish / Bracelet Pearl Gold

Body description

BRACELET COLOUR
Gold

STONE
Genuine Mother of Pearl

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

SKU
JSB12

See it Styled

Starfish / Bracelet Pearl Rose Gold

Body description

BRACELET COLOUR
Rose Gold

STONE
Genuine Mother of Pearl

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

SKU
JSB04

See it Styled

Starfish / Bracelet Pearl Silver

Body description

BRACELET COLOUR
Silver

STONE
Genuine Mother of Pearl

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

SKU
JSB01

See it Styled

Starfish / Bracelet Red Gold

Body description

BRACELET COLOUR
Gold

STONE
Carnelian Stone

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

SKU
JSB15

See it Styled

Starfish / Bracelet Teal Gold

Body description

BRACELET COLOUR
Gold

STONE
BLUE AGATE

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

SKU
JSB16

See it Styled

Starfish / Earrings Malachite Gold

Body description

EARRINGS COLOUR
Gold

STONE
Malachite Gold

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
One Size

SKU
JSE08

See it Styled

Starfish / Earrings Pearl Gold

Body description

EARRINGS COLOUR
Gold

STONE
Genuine Mother of Pearl

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
One Size

SKU
JSE12

See it Styled

Starfish / Earrings Pearl Rose Gold

Body description

EARRINGS COLOUR
Rose Gold

STONE
Genuine Mother of Pearl

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
One Size

SKU
JSE04

See it Styled

Starfish / Earrings Pearl Silver

Body description

EARRINGS COLOUR
Silver

STONE
Genuine Mother of Pearl

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
One Size

SKU
JSE01

See styled

Starfish / Earrings Red Gold

Body description

EARRINGS COLOUR
Gold

STONE
Carnelian Stone

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
One Size

SKU
JSE15

See it Styled

Starfish / Earrings Teal Gold

Body description

EARRINGS COLOUR
Gold

STONE
BLUE AGATE

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
One Size

SKU
JSE16

See it Styled

Starfish / Malachite Gold

Body description

COLOUR
Gold

STONE
Malachite Gold

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

CHAIN LENGTH
36 inches

SKU
JSS08

See it Styled

Starfish / Necklace Malachite Gold

Body description

NECKLACE COLOUR
Gold

STONE
Malachite Gold

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

CHAIN LENGTH
36 inches

SKU
JSN08

See it Styled

Starfish / Necklace Pearl Gold

Body description

NECKLACE COLOUR
Gold

STONE
Genuine Mother of Pearl

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

CHAIN LENGTH
36 inches

SKU
JSN12

See it Styled

Starfish / Necklace Pearl Rose Gold

Body description

NECKLACE COLOUR
Rose Gold

STONE
Genuine Mother of Pearl

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

CHAIN LENGTH
36 inches

SKU
JSN04

See it Styled

Starfish / Necklace Pearl Silver

Body description

NECKLACE COLOUR
Silver

STONE
Genuine Mother of Pearl

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

CHAIN LENGTH
36 inches

SKU
JSN01

See it Styled

Starfish / Necklace Red Gold

Body description

NECKLACE COLOUR
Gold

STONE
Carnelian Stone

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

CHAIN LENGTH
36 inches

SKU
JSN15

See it Styled

Starfish / Necklace Teal Gold

Body description

NECKLACE COLOUR
Gold

STONE
BLUE AGATE

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

CHAIN LENGTH
36 inches

SKU
JSN16

See it Styled

Starfish / Pearl Gold

Body description

COLOUR
Gold

STONE
Genuine Mother of Pearl

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

CHAIN LENGTH
36 inches

SKU
JSS12

See it Styled

Starfish / Pearl Rose Gold

Body description

COLOUR
Rose Gold

STONE
Genuine Mother of Pearl

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

CHAIN LENGTH
36 inches

SKU
JSS04

See it Styled

Starfish / Pearl Silver

Body description

COLOUR
Silver

STONE
Genuine Mother of Pearl

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

CHAIN LENGTH
36 inches

SKU
JSS01

See it Styled

Starfish / Red Gold

Body description

COLOUR
Gold

STONE
Carnelian Stone

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

CHAIN LENGTH
36 inches

SKU
JSS15

See it Styled

Starfish / Ring Malachite Gold

Body description

RING COLOUR
Gold

STONE
Malachite Gold

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

SKU
JSR08

See it Styled

Starfish / Ring Pearl Gold

Body description

RING COLOUR
Gold

STONE
Genuine Mother of Pearl

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

SKU
JSR12

See it Styled

Starfish / Ring Pearl Rose Gold

Body description

RING COLOUR
Rose Gold

STONE
Genuine Mother of Pearl

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

SKU
JSR04

See it Styled

Starfish / Ring Pearl Silver

Body description

RING COLOUR
Silver

STONE
Genuine Mother of Pearl

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

SKU
JSR01

See it Styled

Starfish / Ring Red Gold

Body description

RING COLOUR
Gold

STONE
Carnelian Stone

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

SKU
JSR15

See it Styled

Starfish / Ring Teal Gold

Body description

RING COLOUR
Gold

STONE
BLUE AGATE

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

SKU
JSR16

See it Styled

Starfish / Teal Gold

Body description

COLOUR
Gold

STONE
Blue Agate

MATERIALS
Stainless Steel

ADJUSTABLE LENGTH
Yes

CHAIN LENGTH
36 inches

SKU
JSS16

See it Styled

5. Sales playbook

Talking points for retail sales advisors and CS agents. Seeded from DAISY 31-Jan baseline + Shopify copy; edit via the admin override UI to replace the defaults.

Elevator pitch (30 seconds)

The Starfish collection brings the signature Lulwa aesthetic into the jewellery category with a focus on craftsmanship, everyday wearability, and gift-ready packaging.

Best-fit personas

• The gift-giver: shopping for a milestone (birthday, engagement, Eid, graduation). Emphasise the signature wooden packaging and the sticker set.
• The self-purchase customer who rewards herself for a professional milestone. Emphasise longevity, pairing with existing jewellery, and care instructions.
• The returning customer expanding a set (already owns a Classic watch, considering a second piece). Emphasise cross-collection harmony and the upsell map below.
• The tourist buying a souvenir that says Emirates without feeling touristy. Emphasise the Barajeel/Khaleeji design language and shipping policies.

Upsell map (recommend with this collection)

• Matching piece from the same set (ring + necklace + earrings)
• A watch from Charming Diamond for layered wrist styling
• Travel pouch for safe storage

Objection handlers

• "It is expensive." Anchor on the wooden gift box, the craftsmanship, and the warranty. Compare per-wear cost over 3 years. Offer the discovery set as an entry point for perfumes, or a smaller SKU within the collection for watches/jewellery.
• "Can I get a discount?" Minimalist rarely discounts outside the seasonal moments. Offer loyalty perks, the gift box upgrade, or a personalisation service at no extra cost where applicable.
• "Is this authentic?" Every piece has the Minimalist serial on the wooden box sticker, a harmonized code for customs, and a warranty card. All SKUs are registered against the Shopify master catalogue.
• "Can I return it?" Yes, within 14 days, unworn, in original packaging. Perfumes must be unsealed. Personalised items are final sale.
• "Does it come with Arabic language care?" Yes, all care cards ship bilingual. The PDP copy itself is published in Arabic and English, and the retail staff are trained in both.

Style and wear tips

• Layering: start with the collection bracelet, add a charm, then the matching necklace.
• Metal tone matching: stick to one tone when layering, mix only for a statement look.
• Storage: keep in the provided pouch; avoid humidity and perfume spray on the metal.

6. Training material

Used by the retail onboarding programme and the Day 2-6 training transcripts. Quiz answers live at the bottom of this section; print the quiz separately for SAs.

Key vocabulary

Key vocabulary

• Setting - How the stone is held: prong, bezel, channel, pave.
• Tone - Gold, rose gold, silver. Stick to one per outfit or commit to mixing.
• Clasp - The closing mechanism. Lobster or magnetic depending on SKU.
• Stack - Layering multiple bracelets or necklaces for visual rhythm.

Five things SAs must know before selling

• Collection talking point 1 (fill in via admin override UI).
• Collection talking point 2 (fill in via admin override UI).
• Collection talking point 3 (fill in via admin override UI).
• Collection talking point 4 (fill in via admin override UI).
• Collection talking point 5 (fill in via admin override UI).

Common SA mistakes (from past training audits)

• Quoting "waterproof" instead of the correct "water-resistant 3 ATM".
• Skipping the wooden box as a selling point; always open it during the demo.
• Offering discount language before trying a non-monetary close (personalisation, gift wrap).
• Forgetting to ask about initials/engraving until after payment.
• Not mentioning the 14-day return policy when the customer hesitates.
• Handing over without showing care instructions - always flip to the care card.
• Calling the collection by its SKU prefix instead of its product name.

Role-play script

Customer: I am looking for a gift for my wife's birthday. Something elegant, not too flashy.

SA: Congratulations in advance. May I ask roughly what she wears day to day - more minimal, or does she layer jewellery?

Customer: She is mostly minimal. But she loves small details.

SA: Then the Starfish collection is a perfect fit. It is built around the idea of quiet luxury - clean lines, one hero detail per piece. Let me show you the signature piece...

SA (opens the wooden box): Notice the packaging. Every piece ships in this exact box with a set of exclusive stickers - part of the unboxing experience. After she sees it, you will get credit for it.

Customer: How much is it?

SA: The range starts at AED 219 to AED 1,275. For a birthday gift with this kind of presence, that is the sweet spot. And it is fully covered by our one-year warranty.

SA (closing): Would you like me to wrap it, or would she prefer to open the signature wooden box herself?

POS handling notes

• Always check if the customer wants initials before ringing up the sale.
• Offer the gift receipt option.
• For perfumes, check the seal before handover; never sell a broken seal.
• For watches, set the time on the watch before handing over when possible.
• For jewellery, use the black polishing cloth before the handover.

Five-question quiz

Q1. What is the SKU prefix for the Starfish collection?

Q2. How many active products are currently in the Starfish collection?

Q3. Which category does Starfish belong to?

Q4. Name one upsell recommendation for Starfish.

Q5. What is the typical objection heard for Starfish and the one-line counter?

7. Imagery inventory

Every image URL for every product in this collection. Source is Shopify CDN; the nightly mirror job populates the R2 URL column once Phase 4 ships.

Starfish / Bracelet Malachite Gold (starfish-bracelet-malachite-gold)

Starfish / Bracelet Pearl Gold (starfish-bracelet-pearl-gold)

Starfish / Bracelet Pearl Rose Gold (starfish-bracelet-pearl-rose-gold)

Starfish / Bracelet Pearl Silver (starfish-bracelet-pearl-silver)

Starfish / Bracelet Red Gold (starfish-bracelet-red-gold)

Starfish / Bracelet Teal Gold (starfish-bracelet-teal-gold)

Starfish / Earrings Malachite Gold (starfish-earrings-malachite-gold)

Starfish / Earrings Pearl Gold (starfish-earrings-pearl-gold)

Starfish / Earrings Pearl Rose Gold (starfish-earrings-pearl-rose-gold)

Starfish / Earrings Pearl Silver (starfish-earrings-pearl-silver)

Starfish / Earrings Red Gold (starfish-earrings-red-gold)

Starfish / Earrings Teal Gold (starfish-earrings-teal-gold)

Starfish / Malachite Gold (starfish-malchite-gold)

Starfish / Necklace Malachite Gold (starfish-necklace-malachite-gold)

Starfish / Necklace Pearl Gold (starfish-necklace-pearl-gold)

Starfish / Necklace Pearl Rose Gold (starfish-necklace-pearl-rose-gold)

Starfish / Necklace Pearl Silver (starfish-necklace-pearl-silver)

Starfish / Necklace Red Gold (starfish-necklace-red-gold)

Starfish / Necklace Teal Gold (starfish-necklace-teal-gold)

Starfish / Pearl Gold (starfish-pearl-gold)

Starfish / Pearl Rose Gold (starfish-pearl-rose-gold)

Starfish / Pearl Silver (starfish-pearl-silver)

Starfish / Red Gold (starfish-red-gold)

Starfish / Ring Malachite Gold (starfish-ring-malachite-gold)

Starfish / Ring Pearl Gold (starfish-ring-pearl-gold1)

Starfish / Ring Pearl Rose Gold (starfish-ring-pearl-rose-gold)

Starfish / Ring Pearl Silver (starfish-ring-pearl-silver)

Starfish / Ring Red Gold (starfish-ring-red-gold)

Starfish / Ring Teal Gold (starfish-ring-teal-gold)

Starfish / Teal Gold (starfish-teal-gold)

8. Business context

Roadmap status, launch date, and expansion history. Pulled nightly from the "ALL LAUNCHES WITH DATES" Google Sheet.

11. Jewellery-specific

Metal, stone setting, adjustable length, and sizing. Primary source: parsed specs; secondary: Shopify metafields.

Starfish / Bracelet Malachite Gold

Starfish / Bracelet Pearl Gold

Starfish / Bracelet Pearl Rose Gold

Starfish / Bracelet Pearl Silver

Starfish / Bracelet Red Gold

Starfish / Bracelet Teal Gold

Starfish / Earrings Malachite Gold

Starfish / Earrings Pearl Gold

Starfish / Earrings Pearl Rose Gold

Starfish / Earrings Pearl Silver

Starfish / Earrings Red Gold

Starfish / Earrings Teal Gold

Starfish / Malachite Gold

Starfish / Necklace Malachite Gold

Starfish / Necklace Pearl Gold

Starfish / Necklace Pearl Rose Gold

Starfish / Necklace Pearl Silver

Starfish / Necklace Red Gold

Starfish / Necklace Teal Gold

Starfish / Pearl Gold

Starfish / Pearl Rose Gold

Starfish / Pearl Silver

Starfish / Red Gold

Starfish / Ring Malachite Gold

Starfish / Ring Pearl Gold

Starfish / Ring Pearl Rose Gold

Starfish / Ring Pearl Silver

Starfish / Ring Red Gold

Starfish / Ring Teal Gold

Starfish / Teal Gold

13. Change log (last 90 days)

Product-level changes in this collection: price moves, new variants, discontinued SKUs, image refreshes, copy edits.