# Maitha (LMA) **Brand:** Minimalist **Category:** Handbags **Collection code:** `LMA` **Products in this book:** 3 **Seed last updated:** 2026-01-27 **Copy source:** Draft (generated from catalog only — PDP translations not provided) **Active products at 31-Jan snapshot:** 7 ## 1. Collection identity ### Story & positioning Maitha is part of Minimalist’s Handbags range—designed with a clean, modern aesthetic and made to fit seamlessly into everyday wear. ### Key benefits - Minimal, versatile design suitable for everyday styling. - Crafted to feel comfortable for long wear. - Gifting-friendly presentation (where applicable).  ## 2. Full product roster Every active product in this collection with its primary SKU, price, AR title if available, Judge.me rating, and live URL. | # | Product | AR | Primary SKU | Handle | Variants | Images | Price (AED) | Reviews | Stock | URL | |---|---------|-----|-------------|--------|---------:|-------:|------------:|--------:|------:|-----| | 1 | Maitha Handbag / Black & Tan | شنطة ميثاء / اسود و تان | `LMA01` | `maitha-handbag-black-tan` | 1 | 13 | 2,349 | 4.8* (24) | - | https://www.minimalist.ae/products/maitha-handbag-black-tan | | 2 | Maitha Handbag / Burgundy | شنطة ميثاء / بورغندي | `LMA05` | `maitha-handbag-burgundy` | 1 | 14 | 2,349 | 5.0* (14) | - | https://www.minimalist.ae/products/maitha-handbag-burgundy | | 3 | Maitha Handbag / Tan | شنطة ميثاء / تان | `LMA02` | `maitha-handbag-tan` | 1 | 13 | 2,349 | 5.0* (9) | - | https://www.minimalist.ae/products/maitha-handbag-tan | ## 3. Per-product deep specifications One accordion per product with every structured spec known to Shopify (weight, harmonized code, Google category, barcode, region pricing). ### Maitha Handbag / Black & Tan (`LMA01`) | Field | Value | |---|---| | Handle | maitha-handbag-black-tan | | Vendor | Handbags | | Type | Womens Bag | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | Handbags, Maitha, Women, all_leather_goods, colour::black & tan::maitha-handbag-black-tan, colour::burgundy::maitha-handbag-burgundy, colour::tan::maitha-handbag-tan, materials::camel leather::maitha-handbag-black-tan, pro_label::Best Seller | | Status | active | | Variant count | 1 | | Image count | 13 | | Metafield count | 29 | | Primary SKU | LMA01 | | Price AED | AED 2,349 | | Compare-at price | - | | Weight (g) | 400 | | Barcode | LMA01 | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | continue | | Cost per item | - | **Parsed specifications (from PDP body)** | Field | Value | |---|---| | DIMENSIONS | L: 21 CM / D: 6.5 CM / H with Handle : 19.2 CM / H without Handle : 12.3 CM | | STRAP LENGTH | MIN: 106 CM / MAX: 116 CM | | MATERIALS | Camel Leather | | FINISHING | Smooth Top Grain | | LINING | Micro Fibre | | COLOR | Black & Tan | | MADE IN | UAE | | DETAILS | Inner Pocket, Crossbody Carry Long Strap, Detachable strap | | HARDWARE | Gold | | SKU | LMA01 | **Arabic translations (Shopify Translate & Adapt)** - **body_html:** About Maitha صُممت احتفالًا بيوم المرأة الإماراتية، تأتي شنطة ميثاء لتجسد مزيجا راقيًا من الأنوثة والفخامة، بفضل هيكلها الأنيق وخاصية الإغلاق المزدوج بسحّابين. Specifications DIMENSIONS: L: 21 CM / D: 6.5 CM / الإرتفاع مع المقبض : 19.2 CM / الارتفاع بدون المقبض : 12.3 CM طول السير قابل للتعديل: الأدنى: 10 - **seo_description:** صُممت احتفاءً بيوم المرأة الإماراتية، تأتي شنطة ميثاء لتجسد مزيجا راقيًا من الأنوثة والفخامة، بفضل هيكلها الأنيق وخاصية الإغلاق المزدوج بسحّابين. - **title:** شنطة ميثاء / اسود و تان ### Maitha Handbag / Burgundy (`LMA05`) | Field | Value | |---|---| | Handle | maitha-handbag-burgundy | | Vendor | Handbags | | Type | Womens Bag | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | Handbags, Maitha, Women, all_leather_goods, colour::black & tan::maitha-handbag-black-tan, colour::burgundy::maitha-handbag-burgundy, colour::tan::maitha-handbag-tan, materials::camel leather::maitha-handbag-burgundy | | Status | active | | Variant count | 1 | | Image count | 14 | | Metafield count | 27 | | Primary SKU | LMA05 | | Price AED | AED 2,349 | | Compare-at price | - | | Weight (g) | 400 | | Barcode | LMA05 | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | continue | | Cost per item | - | **Parsed specifications (from PDP body)** | Field | Value | |---|---| | DIMENSIONS | L: 21 CM / D: 6.5 CM / H with Handle : 19.2 CM / H without Handle : 12.3 CM | | STRAP LENGTH | MIN: 106 CM / MAX: 116 CM | | MATERIALS | Camel Leather | | FINISHING | Smooth Top Grain | | LINING | Micro Fibre | | COLOR | Burgundy | | MADE IN | UAE | | DETAILS | Inner Pocket, Crossbody Carry Long Strap, Detachable strap | | HARDWARE | Gold | | SKU | LMA05 | **Arabic translations (Shopify Translate & Adapt)** - **body_html:** About Maitha صُممت احتفالًا بيوم المرأة الإماراتية، تأتي شنطة ميثاء لتجسد مزيجا راقيًا من الأنوثة والفخامة، بفضل هيكلها الأنيق وخاصية الإغلاق المزدوج بسحّابين. Specifications DIMENSIONS: L: 21 CM / D: 6.5 CM / الإرتفاع مع المقبض : 19.2 CM / الارتفاع بدون المقبض : 12.3 CM طول السير قابل للتعديل: الأدنى: 10 - **seo_description:** صُممت احتفاءً بيوم المرأة الإماراتية، تأتي شنطة ميثاء لتجسد مزيجا راقيًا من الأنوثة والفخامة، بفضل هيكلها الأنيق وخاصية الإغلاق المزدوج بسحّابين. - **title:** شنطة ميثاء / بورغندي ### Maitha Handbag / Tan (`LMA02`) | Field | Value | |---|---| | Handle | maitha-handbag-tan | | Vendor | Handbags | | Type | Womens Bag | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | Handbags, Maitha, Women, all_leather_goods, colour::black & tan::maitha-handbag-black-tan, colour::burgundy::maitha-handbag-burgundy, colour::tan::maitha-handbag-tan, materials::camel leather::maitha-handbag-tan, pro_label::Customer Favorite | | Status | active | | Variant count | 1 | | Image count | 13 | | Metafield count | 29 | | Primary SKU | LMA02 | | Price AED | AED 2,349 | | Compare-at price | - | | Weight (g) | 400 | | Barcode | LMA02 | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | continue | | Cost per item | - | **Parsed specifications (from PDP body)** | Field | Value | |---|---| | DIMENSIONS | L: 21 CM / D: 6.5 CM / H with Handle : 19.2 CM / H without Handle : 12.3 CM | | STRAP LENGTH | MIN: 106 CM / MAX: 116 CM | | MATERIALS | Camel Leather | | FINISHING | Smooth Top Grain | | LINING | Micro Fibre | | COLOR | Tan | | MADE IN | UAE | | DETAILS | Inner Pocket, Crossbody Carry Long Strap, Detachable strap | | HARDWARE | Gold | | SKU | LMA02 | **Arabic translations (Shopify Translate & Adapt)** - **body_html:** About Maitha صُممت احتفالًا بيوم المرأة الإماراتية، تأتي شنطة ميثاء لتجسد مزيجا راقيًا من الأنوثة والفخامة، بفضل هيكلها الأنيق وخاصية الإغلاق المزدوج بسحّابين. Specifications DIMENSIONS: L: 21 CM / D: 6.5 CM / الإرتفاع مع المقبض : 19.2 CM / الارتفاع بدون المقبض : 12.3 CM طول السير قابل للتعديل: الأدنى: 10 - **seo_description:** صُممت احتفاءً بيوم المرأة الإماراتية، تأتي شنطة ميثاء لتجسد مزيجا راقيًا من الأنوثة والفخامة، بفضل هيكلها الأنيق وخاصية الإغلاق المزدوج بسحّابين. - **title:** شنطة ميثاء / تان ## 4. Per-product PDP copy Shopify metafield copy exactly as it renders on the live PDP (body HTML, DYWL panels, how-we-compare, FAQs, tabs). ### Maitha Handbag / Black & Tan **Body description** ``` Crafted for Emirati Women’s Day, the Maitha handbag blends femininity with elegance, featuring a structured silhouette and double zip closure. - DIMENSIONS: L: 21 CM / D: 6.5 CM / H with Handle : 19.2 CM / H without Handle : 12.3 CM - STRAP LENGTH: MIN: 106 CM / MAX: 116 CM - MATERIALS: Camel Leather - FINISHING: Smooth Top Grain - LINING: Micro Fibre - COLOR: Black & Tan - MADE IN: UAE - DETAILS: Inner Pocket, Crossbody Carry Long Strap, Detachable strap  - HARDWARE: Gold - SKU: LMA01 ``` **How we compare** gid://shopify/Metaobject/205938262386 CAMEL LEATHER :: OTHER LEATHER **FAQs** **Tab: Shipping & Returns** We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page. **Tab: Warranty** Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges. --- ### Maitha Handbag / Burgundy **Body description** ``` Crafted for Emirati Women’s Day, the Maitha handbag blends femininity with elegance, featuring a structured silhouette and double zip closure. - DIMENSIONS: L: 21 CM / D: 6.5 CM / H with Handle : 19.2 CM / H without Handle : 12.3 CM - STRAP LENGTH: MIN: 106 CM / MAX: 116 CM - MATERIALS: Camel Leather - FINISHING: Smooth Top Grain - LINING: Micro Fibre - COLOR: Burgundy - MADE IN: UAE - DETAILS: Inner Pocket, Crossbody Carry Long Strap, Detachable strap  - HARDWARE: Gold - SKU: LMA05 ``` **How we compare** gid://shopify/Metaobject/205938262386 CAMEL LEATHER :: OTHER LEATHER **FAQs** **Tab: Shipping & Returns** We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page. **Tab: Warranty** Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges. --- ### Maitha Handbag / Tan **Body description** ``` Crafted for Emirati Women’s Day, the Maitha handbag blends femininity with elegance, featuring a structured silhouette and double zip closure. - DIMENSIONS: L: 21 CM / D: 6.5 CM / H with Handle : 19.2 CM / H without Handle : 12.3 CM - STRAP LENGTH: MIN: 106 CM / MAX: 116 CM - MATERIALS: Camel Leather - FINISHING: Smooth Top Grain - LINING: Micro Fibre - COLOR: Tan - MADE IN: UAE - DETAILS: Inner Pocket, Crossbody Carry Long Strap, Detachable strap  - HARDWARE: Gold - SKU: LMA02 ``` **How we compare** gid://shopify/Metaobject/205938262386 CAMEL LEATHER :: OTHER LEATHER **FAQs** **Tab: Shipping & Returns** We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page. **Tab: Warranty** Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges. --- ## 5. Sales playbook Talking points for retail sales advisors and CS agents. Seeded from DAISY 31-Jan baseline + Shopify copy; edit via the admin override UI to replace the defaults. ### Elevator pitch (30 seconds) Maitha is part of Minimalist’s Handbags range—designed with a clean, modern aesthetic and made to fit seamlessly into everyday wear. ### Best-fit personas - The gift-giver: shopping for a milestone (birthday, engagement, Eid, graduation). Emphasise the signature wooden packaging and the sticker set. - The self-purchase customer who rewards herself for a professional milestone. Emphasise longevity, pairing with existing jewellery, and care instructions. - The returning customer expanding a set (already owns a Classic watch, considering a second piece). Emphasise cross-collection harmony and the upsell map below. - The tourist buying a souvenir that says Emirates without feeling touristy. Emphasise the Barajeel/Khaleeji design language and shipping policies. ### Upsell map (recommend with this collection) - Cardholder Camel Leather - Long Wallet Camel Leather - Personalised initials service ### Objection handlers - **"It is expensive."** Anchor on the wooden gift box, the craftsmanship, and the warranty. Compare per-wear cost over 3 years. Offer the discovery set as an entry point for perfumes, or a smaller SKU within the collection for watches/jewellery. - **"Can I get a discount?"** Minimalist rarely discounts outside the seasonal moments. Offer loyalty perks, the gift box upgrade, or a personalisation service at no extra cost where applicable. - **"Is this authentic?"** Every piece has the Minimalist serial on the wooden box sticker, a harmonized code for customs, and a warranty card. All SKUs are registered against the Shopify master catalogue. - **"Can I return it?"** Yes, within 14 days, unworn, in original packaging. Perfumes must be unsealed. Personalised items are final sale. - **"Does it come with Arabic language care?"** Yes, all care cards ship bilingual. The PDP copy itself is published in Arabic and English, and the retail staff are trained in both. ### Style and wear tips - Break-in: the camel leather softens with wear over the first 2 weeks. - Care: avoid direct sunlight and water. Condition lightly every 6 months. - Personalisation: initials service is free on the first purchase of a wallet or bag. ## 6. Training material Used by the retail onboarding programme and the Day 2-6 training transcripts. Quiz answers live at the bottom of this section; print the quiz separately for SAs. ### Key vocabulary ### Key vocabulary - **Tote** - Large open-top bag for daily carry. - **Crossbody** - Small bag worn with the strap diagonally across the body. - **Interior** - Number of slip pockets, zip pockets, card slots. - **Hardware** - The metal fittings and logo plates. ### Five things SAs must know before selling - Minimal, versatile design suitable for everyday styling. - Crafted to feel comfortable for long wear. - Gifting-friendly presentation (where applicable). ### Common SA mistakes (from past training audits) - Quoting "waterproof" instead of the correct "water-resistant 3 ATM". - Skipping the wooden box as a selling point; always open it during the demo. - Offering discount language before trying a non-monetary close (personalisation, gift wrap). - Forgetting to ask about initials/engraving until after payment. - Not mentioning the 14-day return policy when the customer hesitates. - Handing over without showing care instructions - always flip to the care card. - Calling the collection by its SKU prefix instead of its product name. ### Role-play script **Customer:** I am looking for a gift for my wife's birthday. Something elegant, not too flashy. **SA:** Congratulations in advance. May I ask roughly what she wears day to day - more minimal, or does she layer jewellery? **Customer:** She is mostly minimal. But she loves small details. **SA:** Then the **Maitha** collection is a perfect fit. It is built around the idea of quiet luxury - clean lines, one hero detail per piece. Let me show you the signature piece... **SA** (opens the wooden box): Notice the packaging. Every piece ships in this exact box with a set of exclusive stickers - part of the unboxing experience. After she sees it, you will get credit for it. **Customer:** How much is it? **SA:** The range starts at AED 2,349. For a birthday gift with this kind of presence, that is the sweet spot. And it is fully covered by our one-year warranty. **SA** (closing): Would you like me to wrap it, or would she prefer to open the signature wooden box herself? ### POS handling notes - Always check if the customer wants initials before ringing up the sale. - Offer the gift receipt option. - For perfumes, check the seal before handover; never sell a broken seal. - For watches, set the time on the watch before handing over when possible. - For jewellery, use the black polishing cloth before the handover. ### Five-question quiz **Q1.** What is the SKU prefix for the Maitha collection? **Q2.** How many active products are currently in the Maitha collection? **Q3.** Which category does Maitha belong to? **Q4.** Name one upsell recommendation for Maitha. **Q5.** What is the typical objection heard for Maitha and the one-line counter?

Answer key

- Q1: LMA - Q2: 3 - Q3: Handbags - Q4: See "Upsell map" above. - Q5: See "Objection handlers" above.

## 7. Imagery inventory Every image URL for every product in this collection. Source is Shopify CDN; the nightly mirror job populates the R2 URL column once Phase 4 ships. ### Maitha Handbag / Black & Tan (`maitha-handbag-black-tan`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/LMA_Black_Tan_Edited.webp?v=1767177763 | - | | 2 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_WEB_04_3c2a13bd-be57-4884-81f7-66066c864310_Edited.webp?v=1767177763 | - | | 3 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_WEB_05_Edited.webp?v=1767177763 | - | | 4 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_WEB_06_Edited.webp?v=1767177763 | - | | 5 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_WEB_02_Edited.webp?v=1767177763 | - | | 6 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_WEB_03_Edited.webp?v=1767177763 | - | | 7 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/MaithaSpec3.webp?v=1767177763 | - | | 8 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/LMA01.gif?v=1767177763 | - | | 9 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/3_5aa157c6-4158-4d2c-9cb3-bfa8a9b71401.webp?v=1767177763 | - | | 10 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/5_46de4a9c-9422-4e38-a31d-ebc51fd6dae2.webp?v=1767177763 | - | | 11 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/1_e4e2e174-a131-4e0d-b6ad-3ff84056db1a.webp?v=1767177763 | - | | 12 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_BlackTan.webp?v=1767177763 | - | | 13 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/LTC_LBA_9e6f9e63-728c-4aa4-a590-ceecfe98e0aa.webp?v=1771317540 | - |  ### Maitha Handbag / Burgundy (`maitha-handbag-burgundy`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/LMA_Burgundy.webp?v=1766386438 | - | | 2 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_WEB_04_Burgundy_d3e14b41-54c6-441e-a550-9f0f071af793.webp?v=1771317540 | - | | 3 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_WEB_05_Burgundy.webp?v=1771317540 | - | | 4 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_WEBBurgundy.webp?v=1771317540 | - | | 5 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_WEB_02_burgundy.webp?v=1771317540 | - | | 6 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_WEB_03_Bugundy.webp?v=1766386438 | - | | 7 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/MaithaSpec1.webp?v=1771317540 | - | | 8 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/LMA05.gif?v=1771317540 | - | | 9 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/1_d2c033c4-ace0-4766-8048-43e60e589d31.webp?v=1771317540 | - | | 10 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/2.webp?v=1771317540 | - | | 11 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/6.webp?v=1766386438 | - | | 12 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/3.webp?v=1766386438 | - | | 13 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_Burgundy.webp?v=1766386438 | - | | 14 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/LTC_LBA_9e6f9e63-728c-4aa4-a590-ceecfe98e0aa.webp?v=1771317540 | - |  ### Maitha Handbag / Tan (`maitha-handbag-tan`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/LMA_Tan_Edited.webp?v=1767177667 | - | | 2 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_WEB_04_Tan_392a6631-7f94-4efd-b95b-4111dab1a3be_Edited.webp?v=1767177667 | - | | 3 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_WEB_05_Tan_Edited.webp?v=1767177667 | - | | 4 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_WEB_06_tan_Edited.webp?v=1767177667 | - | | 5 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_WEB_03_tan_Edited.webp?v=1767177667 | - | | 6 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_WEB_02_tan_Edited.webp?v=1767177667 | - | | 7 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/MaithaSpec2.webp?v=1767177667 | - | | 8 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/LMA03.gif?v=1767177667 | - | | 9 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/6_a8c6d7fd-64c6-4af0-8f75-6598e69cafc2.webp?v=1767177667 | - | | 10 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/3_33d724da-0882-43d9-90f3-9ca833f757ee.webp?v=1767177667 | - | | 11 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/2_5790736c-fa53-4455-8294-e51064d3be5a.webp?v=1767177667 | - | | 12 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Maitha_tan.webp?v=1767177667 | - | | 13 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/LTC_LBA_9e6f9e63-728c-4aa4-a590-ceecfe98e0aa.webp?v=1771317540 | - |  ## 8. Business context Roadmap status, launch date, and expansion history. Pulled nightly from the "ALL LAUNCHES WITH DATES" Google Sheet. | Field | Value | |---|---| | Copy source | Draft (generated from catalog only — PDP translations not provided) | | Seed last updated | 2026-01-27 | | Sample product (31-Jan) | Maitha Handbag / Black & Tan | | Sample SKU (31-Jan) | LMA01 | | Sample price (31-Jan) | AED 2,349 | | Sample URL (31-Jan) | https://www.minimalist.ae/products/maitha-handbag-black-tan | | Active count (31-Jan) | 7 | | Products in this book | 3 | | Launch date (sheet) | 2025-08 | | Roadmap status | active | | Upcoming launch flag | no | | Sheet last synced | 2026-04-22T17:29:00 | ## 12. Leather-specific Leather type, lining, hardware, pockets, personalisation. ### Maitha Handbag / Black & Tan | Attribute | Value | |---|---| | Bag/case material | - | | Leather/vinyl texture | - | | Color | - | | Harmonized code | - | | Personalisation popup | - | | Personalisation product | - | | Initials options | - | | Initials placement | - | ### Maitha Handbag / Burgundy | Attribute | Value | |---|---| | Bag/case material | - | | Leather/vinyl texture | - | | Color | - | | Harmonized code | - | | Personalisation popup | - | | Personalisation product | - | | Initials options | - | | Initials placement | - | ### Maitha Handbag / Tan | Attribute | Value | |---|---| | Bag/case material | - | | Leather/vinyl texture | - | | Color | - | | Harmonized code | - | | Personalisation popup | - | | Personalisation product | - | | Initials options | - | | Initials placement | - | ## 13. Change log (last 90 days) Product-level changes in this collection: price moves, new variants, discontinued SKUs, image refreshes, copy edits. | When | SKU | Field | Old | New | Source | |------|-----|-------|-----|-----|--------| | 2026-04-22 | - | __new__ | - | Maitha Handbag / Tan | shopify_minimalist | | 2026-04-22 | - | __new__ | - | Maitha Handbag / Burgundy | shopify_minimalist | | 2026-04-22 | - | __new__ | - | Maitha Handbag / Black & Tan | shopify_minimalist | ## 14. Customer reviews (Judge.me) **47 reviews across 3 products, 4.89* average.** | Product | Reviews | Avg | |---------|--------:|----:| | Maitha Handbag / Black & Tan | 24 | 4.79 | | Maitha Handbag / Burgundy | 14 | 5.00 | | Maitha Handbag / Tan | 9 | 5.00 |