Charming Hearts (CHS)

Brand: Minimalist
Category: Jewellery
Collection code: CHS
Products in this book: 5
Seed last updated: 2026-01-27
Copy source: PDP Translations sheet: Jewellery New PDP
Active products at 31-Jan snapshot: 5

1. Collection identity

Story & positioning

The Charming Hearts Collection is a delicate jewellery set with heart motifs and shimmering crystals, perfect for daily wear and meaningful gifting.

Key benefits

• Lightweight & Comfortable for Daily Wear
• Adjustable Cuff and Ring for a Flexible Fit
• Shimmering Crystals for a Romantic Touch
• Hypoallergenic Materials for Sensitive Skin
• Versatile Earrings Worn Long or Short
• A Meaningful Gift that Speaks from the Heart

Story panels (hero narrative blocks)

Panel 1: Timeless Hearts, Modern Versatility

The Heart Collection showcases delicate heart motifs in a beautifully balanced design. A dainty necklace with crystal-accented charms pairs with a matching cuff and ring featuring flexible sizing for comfort and ease. Versatile earrings offer two ways to wear long or short making this set a charming expression of love, effortlessly styled for both everyday moments and special occasions.

Panel 2: Lightweight & Comfortable for Daily Wear

Designed with your comfort in mind, the Charming Hearts Collection features an ultra-lightweight feel and gentle hypoallergenic materials so you can enjoy stylish ease all day long.

Panel 3: Signature Wooden Packaging, Perfect for Gifting

Every piece comes in a premium wooden box, making it an unforgettable gift for loved ones especially for birthdays, anniversaries and other special occasions. Each set also includes a soft suede pouch, perfect for carrying your jewelry on the go while keeping its shine intact. Enjoy exclusive stickers to add a touch of personality to your gift, making the unboxing experience even more memorable.

Panel 4: Luxurious Design that Pairs with your Watch

A seamless blend of luxury and modern sophistication, this piece is designed to complement your watch effortlessly. Its refined craftsmanship and intricate details add a touch of elegance, making it a timeless accessory for both everyday wear and special occasions.

2. Full product roster

Every active product in this collection with its primary SKU, price, AR title if available, Judge.me rating, and live URL.

3. Per-product deep specifications

One accordion per product with every structured spec known to Shopify (weight, harmonized code, Google category, barcode, region pricing).

Charming Heart / Bangle Silver (CHB01)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• body_html: About Charming Heart

تقدم مجموعة تشارمنق هارتس لمسة رقيقة من الأناقة اليومية، بتصميم مميز على شكل قلب وكريستالات لامعة وتعتبر الإختيار المثالي للهدايا.

Specifications

            BANGLE COLOUR

            Silver




             STONE


           Crystal




            MATERIALS


             Alloy

• seo_description: تقدم مجموعة تشارمنق هارتس لمسة رقيقة من الأناقة اليومية، بتصميم مميز على شكل قلب وكريستالات لامعة وتعتبر الإختيار المثالي للهدايا.
• title: تشارمنق هارتس / سوار باللون الفضي

Charming Heart / Earrings Silver (CHE01)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• body_html: About Charming Heart

تقدم مجموعة تشارمنق هارتس لمسة رقيقة من الأناقة اليومية، بتصميم مميز على شكل قلب وكريستالات لامعة وتعتبر الإختيار المثالي للهدايا.

Specifications

             EARRING COLOUR


            Silver




             STONE


           Crystal




            MATERIALS

• seo_description: تقدم مجموعة تشارمنق هارتس لمسة رقيقة من الأناقة اليومية، بتصميم مميز على شكل قلب وكريستالات لامعة وتعتبر الإختيار المثالي للهدايا.
• title: تشارمنق هارتس / أقراط باللون الفضي

Charming Heart / Necklace Silver (CHN01)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• body_html: About Charming Heart

تقدم مجموعة تشارمنق هارتس لمسة رقيقة من الأناقة اليومية، بتصميم مميز على شكل قلب وكريستالات لامعة وتعتبر الإختيار المثالي للهدايا.

Specifications

             NECKLACE COLOUR


            Silver




             STONE


           Crystal




            MATERIALS

• seo_description: تقدم مجموعة تشارمنق هارتس لمسة رقيقة من الأناقة اليومية، بتصميم مميز على شكل قلب وكريستالات لامعة وتعتبر الإختيار المثالي للهدايا.
• title: تشارمنق هارتس / عقد باللون الفضي

Charming Heart / Ring Silver (CHR01)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• body_html: About Charming Heart

تقدم مجموعة تشارمنق هارتس لمسة رقيقة من الأناقة اليومية، بتصميم مميز على شكل قلب وكريستالات لامعة وتعتبر الإختيار المثالي للهدايا.

Specifications

            RING COLOUR


            Silver




             STONE


           Crystal




            MATERIALS

• seo_description: تقدم مجموعة تشارمنق هارتس لمسة رقيقة من الأناقة اليومية، بتصميم مميز على شكل قلب وكريستالات لامعة وتعتبر الإختيار المثالي للهدايا.
• title: تشارمنق هارتس / خاتم باللون الفضي

Charming Heart / Set Silver (CHS01)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• body_html: About Charming Heart

تقدم مجموعة تشارمنق هارتس لمسة رقيقة من الأناقة اليومية، بتصميم مميز على شكل قلب وكريستالات لامعة وتعتبر الإختيار المثالي للهدايا.

Specifications

            COLOUR

            Silver




            STONE


            Crystal




            MATERIALS

            Alloy

• seo_description: تقدم مجموعة تشارمنق هارتس لمسة رقيقة من الأناقة اليومية، بتصميم مميز على شكل قلب وكريستالات لامعة وتعتبر الإختيار المثالي للهدايا.
• title: تشارمنق هارتس / طقم فضي

4. Per-product PDP copy

Shopify metafield copy exactly as it renders on the live PDP (body HTML, DYWL panels, how-we-compare, FAQs, tabs).

Charming Heart / Bangle Silver

Body description

The Charming Hearts Collection is a delicate jewellery set with heart motifs and shimmering crystals, perfect for daily wear and meaningful gifting.

- 

BANGLE COLOUR

Silver

- 

STONE

Crystal

- 

MATERIALS

Alloy

- 

ADJUSTABLE LENGTH

Yes

- 

SKU

CHB01

How we compare

gid://shopify/Metaobject/233465315698

CHARMING HEART :: OTHER JEWELLERY

FAQs

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Charming Heart / Earrings Silver

Body description

The Charming Hearts Collection is a delicate jewellery set with heart motifs and shimmering crystals, perfect for daily wear and meaningful gifting.

- 

EARRING COLOUR

Silver

- 

STONE

Crystal

- 

MATERIALS

Alloy

- 

ADJUSTABLE SIZE

One Size

- 

SKU

CHE01

How we compare

gid://shopify/Metaobject/233465315698

CHARMING HEART :: OTHER JEWELLERY

FAQs

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Charming Heart / Necklace Silver

Body description

The Charming Hearts Collection is a delicate jewellery set with heart motifs and shimmering crystals, perfect for daily wear and meaningful gifting.

- 

NECKLACE COLOUR

Silver

- 

STONE

Crystal

- 

MATERIALS

Alloy

- 

ADJUSTABLE LENGTH

Yes

- 

CHAIN LENGTH

16 inches

- 

SKU

CHN01

How we compare

gid://shopify/Metaobject/233465315698

CHARMING HEART :: OTHER JEWELLERY

FAQs

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Charming Heart / Ring Silver

Body description

The Charming Hearts Collection is a delicate jewellery set with heart motifs and shimmering crystals, perfect for daily wear and meaningful gifting.

- 

RING COLOUR

Silver

- 

STONE

Crystal

- 

MATERIALS

Alloy

- 

ADJUSTABLE SIZE

Yes

- 

SKU

CHR01

How we compare

gid://shopify/Metaobject/233465315698

CHARMING HEART :: OTHER JEWELLERY

FAQs

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Charming Heart / Set Silver

Body description

The Charming Hearts Collection is a delicate jewellery set with heart motifs and shimmering crystals, perfect for daily wear and meaningful gifting.

- 

COLOUR

Silver

- 

STONE

Crystal

- 

MATERIALS

Alloy

- 

ADJUSTABLE LENGTH

Yes

- 

SKU

CHS01

How we compare

gid://shopify/Metaobject/233465315698

CHARMING HEART :: OTHER JEWELLERY

FAQs

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

5. Sales playbook

Talking points for retail sales advisors and CS agents. Seeded from DAISY 31-Jan baseline + Shopify copy; edit via the admin override UI to replace the defaults.

Elevator pitch (30 seconds)

The Charming Hearts Collection is a delicate jewellery set with heart motifs and shimmering crystals, perfect for daily wear and meaningful gifting.

Best-fit personas

• The gift-giver: shopping for a milestone (birthday, engagement, Eid, graduation). Emphasise the signature wooden packaging and the sticker set.
• The self-purchase customer who rewards herself for a professional milestone. Emphasise longevity, pairing with existing jewellery, and care instructions.
• The returning customer expanding a set (already owns a Classic watch, considering a second piece). Emphasise cross-collection harmony and the upsell map below.
• The tourist buying a souvenir that says Emirates without feeling touristy. Emphasise the Barajeel/Khaleeji design language and shipping policies.

Upsell map (recommend with this collection)

• Matching piece from the same set (ring + necklace + earrings)
• A watch from Charming Diamond for layered wrist styling
• Travel pouch for safe storage

Objection handlers

• "It is expensive." Anchor on the wooden gift box, the craftsmanship, and the warranty. Compare per-wear cost over 3 years. Offer the discovery set as an entry point for perfumes, or a smaller SKU within the collection for watches/jewellery.
• "Can I get a discount?" Minimalist rarely discounts outside the seasonal moments. Offer loyalty perks, the gift box upgrade, or a personalisation service at no extra cost where applicable.
• "Is this authentic?" Every piece has the Minimalist serial on the wooden box sticker, a harmonized code for customs, and a warranty card. All SKUs are registered against the Shopify master catalogue.
• "Can I return it?" Yes, within 14 days, unworn, in original packaging. Perfumes must be unsealed. Personalised items are final sale.
• "Does it come with Arabic language care?" Yes, all care cards ship bilingual. The PDP copy itself is published in Arabic and English, and the retail staff are trained in both.

Style and wear tips

• Layering: start with the collection bracelet, add a charm, then the matching necklace.
• Metal tone matching: stick to one tone when layering, mix only for a statement look.
• Storage: keep in the provided pouch; avoid humidity and perfume spray on the metal.

Story-panel lift-out (use verbatim when closing)

The Heart Collection showcases delicate heart motifs in a beautifully balanced design. A dainty necklace with crystal-accented charms pairs with a matching cuff and ring featuring flexible sizing for comfort and ease. Versatile earrings offer two ways to wear long or short making this set a charming expression of love, effortlessly styled for both everyday moments and special occasions.

6. Training material

Used by the retail onboarding programme and the Day 2-6 training transcripts. Quiz answers live at the bottom of this section; print the quiz separately for SAs.

Key vocabulary

Key vocabulary

• Setting - How the stone is held: prong, bezel, channel, pave.
• Tone - Gold, rose gold, silver. Stick to one per outfit or commit to mixing.
• Clasp - The closing mechanism. Lobster or magnetic depending on SKU.
• Stack - Layering multiple bracelets or necklaces for visual rhythm.

Five things SAs must know before selling

• Lightweight & Comfortable for Daily Wear
• Adjustable Cuff and Ring for a Flexible Fit
• Shimmering Crystals for a Romantic Touch
• Hypoallergenic Materials for Sensitive Skin
• Versatile Earrings Worn Long or Short

Common SA mistakes (from past training audits)

• Quoting "waterproof" instead of the correct "water-resistant 3 ATM".
• Skipping the wooden box as a selling point; always open it during the demo.
• Offering discount language before trying a non-monetary close (personalisation, gift wrap).
• Forgetting to ask about initials/engraving until after payment.
• Not mentioning the 14-day return policy when the customer hesitates.
• Handing over without showing care instructions - always flip to the care card.
• Calling the collection by its SKU prefix instead of its product name.

Role-play script

Customer: I am looking for a gift for my wife's birthday. Something elegant, not too flashy.

SA: Congratulations in advance. May I ask roughly what she wears day to day - more minimal, or does she layer jewellery?

Customer: She is mostly minimal. But she loves small details.

SA: Then the Charming Hearts collection is a perfect fit. It is built around the idea of quiet luxury - clean lines, one hero detail per piece. Let me show you the signature piece...

SA (opens the wooden box): Notice the packaging. Every piece ships in this exact box with a set of exclusive stickers - part of the unboxing experience. After she sees it, you will get credit for it.

Customer: How much is it?

SA: The range starts at AED 295 to AED 1,415. For a birthday gift with this kind of presence, that is the sweet spot. And it is fully covered by our one-year warranty.

SA (closing): Would you like me to wrap it, or would she prefer to open the signature wooden box herself?

POS handling notes

• Always check if the customer wants initials before ringing up the sale.
• Offer the gift receipt option.
• For perfumes, check the seal before handover; never sell a broken seal.
• For watches, set the time on the watch before handing over when possible.
• For jewellery, use the black polishing cloth before the handover.

Five-question quiz

Q1. What is the SKU prefix for the Charming Hearts collection?

Q2. How many active products are currently in the Charming Hearts collection?

Q3. Which category does Charming Hearts belong to?

Q4. Name one upsell recommendation for Charming Hearts.

Q5. What is the typical objection heard for Charming Hearts and the one-line counter?

7. Imagery inventory

Every image URL for every product in this collection. Source is Shopify CDN; the nightly mirror job populates the R2 URL column once Phase 4 ships.

Charming Heart / Bangle Silver (charming-heart-bangle-silver)

Charming Heart / Earrings Silver (charming-heart-earrings-silver)

Charming Heart / Necklace Silver (charming-heart-necklace-silver)

Charming Heart / Ring Silver (charming-heart-ring-silver)

Charming Heart / Set Silver (charming-heart-set-silver)

8. Business context

Roadmap status, launch date, and expansion history. Pulled nightly from the "ALL LAUNCHES WITH DATES" Google Sheet.

11. Jewellery-specific

Metal, stone setting, adjustable length, and sizing. Primary source: parsed specs; secondary: Shopify metafields.

Charming Heart / Bangle Silver

Charming Heart / Earrings Silver

Charming Heart / Necklace Silver

Charming Heart / Ring Silver

Charming Heart / Set Silver

13. Change log (last 90 days)

Product-level changes in this collection: price moves, new variants, discontinued SKUs, image refreshes, copy edits.

14. Customer reviews (Judge.me)

9 reviews across 5 products, 4.78* average.