# Turath (TUS) **Brand:** Minimalist **Category:** Jewellery **Collection code:** `TUS` **Products in this book:** 10 **Seed last updated:** 2026-01-27 **Copy source:** PDP Translations sheet: Jewellery New PDP **Active products at 31-Jan snapshot:** 10 ## 1. Collection identity ### Story & positioning The Turath Collection is a refined jewellery set inspired by Arabian heritage, blending traditional elements with a modern flair to create a truly unique and captivating pieces. ### Key benefits - Design Inspired by Traditional Lantern - Lightweight & Comfortable for Daily Wear - Sparkling Crystals for a touch of Elegance - Hypoallergenic Materials for Sensitive Skin - Inspired by Arabian Roots and Culture - Ideal for Gifting for any Occasion ### Story panels (hero narrative blocks) #### Panel 1: Modern interpretations of traditional Emirati design The Turath Collection pays tribute to the artistry of Emirati jewellery, each piece is adorned with intricate detailing, shimmering crystals and superior craftsmanship. The design captures the magic of special occasions, making it a radiant statement for your festive gatherings and to suit all your outfits and abayas. #### Panel 2: Lightweight & Comfortable for Daily Wear Designed with your comfort in mind, the Turath Collection features an ultra-lightweight feel and gentle hypoallergenic materials so you can enjoy elegance that lasts all day long. #### Panel 3: Signature Wooden Packaging, Perfect for Gifting Every piece comes in a premium wooden box, making it an unforgettable gift for loved ones especially for birthdays, graduation and other special occasions. Each set also includes a soft suede pouch, perfect for carrying your jewelry on the go while keeping its shine intact. Enjoy exclusive stickers to add a touch of personality to your gift, making the unboxing experience even more memorable. #### Panel 4: Luxurious Traditional Design that Pairs with your Watch A seamless blend of traditional luxury and modern sophistication, this piece is designed to complement your watch effortlessly. Its refined craftsmanship and intricate details add a touch of elegance, making it a timeless accessory for both everyday wear and special occasions.  ## 2. Full product roster Every active product in this collection with its primary SKU, price, AR title if available, Judge.me rating, and live URL. | # | Product | AR | Primary SKU | Handle | Variants | Images | Price (AED) | Reviews | Stock | URL | |---|---------|-----|-------------|--------|---------:|-------:|------------:|--------:|------:|-----| | 1 | Turath / Bangle Gold | تراث / سوار باللون الذهبي | `TUB12` | `turath-bangle-gold` | 1 | 8 | 375 | 4.6* (11) | - | https://www.minimalist.ae/products/turath-bangle-gold | | 2 | Turath / Bangle Silver | تراث / سوار باللون الفضي | `TUB01` | `turath-bangle-silver` | 1 | 8 | 375 | 4.2* (4) | - | https://www.minimalist.ae/products/turath-bangle-silver | | 3 | Turath / Earrings Gold | تراث / أقراط باللون الذهبي | `TUE12` | `turath-earrings-gold` | 1 | 9 | 275 | 5.0* (1) | - | https://www.minimalist.ae/products/turath-earrings-gold | | 4 | Turath / Earrings Silver | تراث / أقراط باللون الفضي | `TUE01` | `turath-earrings-silver` | 1 | 9 | 275 | 5.0* (1) | - | https://www.minimalist.ae/products/turath-earrings-silver | | 5 | Turath / Necklace Gold | تراث / عقد باللون الذهبي | `TUN12` | `turath-necklace-gold` | 1 | 10 | 420 | 4.7* (18) | - | https://www.minimalist.ae/products/turath-necklace-gold | | 6 | Turath / Necklace Silver | تراث / عقد باللون الفضي | `TUN01` | `turath-necklace-silver` | 1 | 10 | 420 | 5.0* (2) | - | https://www.minimalist.ae/products/turath-necklace-silver | | 7 | Turath / Ring Gold | تراث / خاتم باللون الذهبي | `TUR12` | `turath-ring-gold` | 1 | 8 | 325 | 5.0* (7) | - | https://www.minimalist.ae/products/turath-ring-gold | | 8 | Turath / Ring Silver | تراث / خاتم باللون الفضي | `TUR01` | `turath-ring-silver` | 1 | 7 | 325 | 5.0* (3) | - | https://www.minimalist.ae/products/turath-ring-silver | | 9 | Turath / Set Gold | تراث/ طقم باللون الذهبي | `TUS12` | `turath-set-gold` | 1 | 12 | 1,395 | 4.8* (32) | - | https://www.minimalist.ae/products/turath-set-gold | | 10 | Turath / Set Silver | تراث / طقم باللون الفضي | `TUS01` | `turath-set-silver` | 1 | 12 | 1,395 | 5.0* (19) | - | https://www.minimalist.ae/products/turath-set-silver | ## 3. Per-product deep specifications One accordion per product with every structured spec known to Shopify (weight, harmonized code, Google category, barcode, region pricing). ### Turath / Bangle Gold (`TUB12`) | Field | Value | |---|---| | Handle | turath-bangle-gold | | Vendor | Bracelets | | Type | Jewellery | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | Red Custom Gift Box, Women, cate :: Traditional, cate :: Turath, cate :: bracelets, colour::gold::turath-bangle-gold, colour::silver::turath-bangle-silver, product-mnl::Adjustable Size, venn-discount-5 | | Status | active | | Variant count | 1 | | Image count | 8 | | Metafield count | 27 | | Primary SKU | TUB12 | | Price AED | AED 375 | | Compare-at price | - | | Weight (g) | 200 | | Barcode | TUB12 | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | deny | | Cost per item | - | **Parsed specifications (from PDP body)** | Field | Value | |---|---| | BANGLE COLOUR | Gold | | STONE | Crystal | | MATERIALS | Stainless Steel | | ADJUSTABLE LENGTH | Yes | | SKU | TUB12 | **Arabic translations (Shopify Translate & Adapt)** - **title:** تراث / سوار باللون الذهبي - **body_html:** About Turath تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد Specifications BANGLE COLOUR: Gold STONE: Crystal MATERIALS: - **seo_description:** تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد ### Turath / Bangle Silver (`TUB01`) | Field | Value | |---|---| | Handle | turath-bangle-silver | | Vendor | Bracelets | | Type | Jewellery | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | Red Custom Gift Box, Women, cate :: Traditional, cate :: Turath, cate :: bracelets, colour::gold::turath-bangle-gold, colour::silver::turath-bangle-silver, product-mnl::Adjustable Size, venn-discount-5 | | Status | active | | Variant count | 1 | | Image count | 8 | | Metafield count | 27 | | Primary SKU | TUB01 | | Price AED | AED 375 | | Compare-at price | - | | Weight (g) | 200 | | Barcode | TUB01 | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | continue | | Cost per item | - | **Parsed specifications (from PDP body)** | Field | Value | |---|---| | BANGLE COLOUR | Silver | | STONE | Crystal | | MATERIALS | Stainless Steel | | ADJUSTABLE LENGTH | Yes | | SKU | TUB01 | **Arabic translations (Shopify Translate & Adapt)** - **title:** تراث / سوار باللون الفضي - **body_html:** About Turath تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد Specifications BANGLE COLOUR: Silver STONE: Crystal MATERIALS: - **seo_description:** تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد ### Turath / Earrings Gold (`TUE12`) | Field | Value | |---|---| | Handle | turath-earrings-gold | | Vendor | Earrings | | Type | Jewellery | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | Red Custom Gift Box, Women, cate :: Traditional, cate :: Turath, cate :: earrings, colour::gold::turath-earrings-gold, colour::silver::turath-earrings-silver, venn-discount-5 | | Status | active | | Variant count | 1 | | Image count | 9 | | Metafield count | 27 | | Primary SKU | TUE12 | | Price AED | AED 275 | | Compare-at price | - | | Weight (g) | 200 | | Barcode | TUE12 | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | continue | | Cost per item | - | **Parsed specifications (from PDP body)** | Field | Value | |---|---| | EARRING COLOUR | Gold | | STONE | Crystal | | MATERIALS | Stainless Steel | | ADJUSTABLE SIZE | One Size | | SKU | TUE12 | **Arabic translations (Shopify Translate & Adapt)** - **title:** تراث / أقراط باللون الذهبي - **body_html:** About Turath تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد Specifications EARRINGS COLOUR: Gold STONE Crystals MATERIALS: - **seo_description:** تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد ### Turath / Earrings Silver (`TUE01`) | Field | Value | |---|---| | Handle | turath-earrings-silver | | Vendor | Earrings | | Type | Jewellery | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | Red Custom Gift Box, Women, cate :: Traditional, cate :: Turath, cate :: earrings, colour::gold::turath-earrings-gold, colour::silver::turath-earrings-silver, venn-discount-5 | | Status | active | | Variant count | 1 | | Image count | 9 | | Metafield count | 27 | | Primary SKU | TUE01 | | Price AED | AED 275 | | Compare-at price | - | | Weight (g) | 200 | | Barcode | TUE01 | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | continue | | Cost per item | - | **Parsed specifications (from PDP body)** | Field | Value | |---|---| | EARRING COLOUR | Silver | | STONE | Crystal | | MATERIALS | Stainless Steel | | ADJUSTABLE SIZE | One Size | | SKU | TUE01 | **Arabic translations (Shopify Translate & Adapt)** - **title:** تراث / أقراط باللون الفضي - **body_html:** About Turath تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد Specifications EARRINGS COLOUR: Silver STONE Crystals MATERIALS: - **seo_description:** تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد ### Turath / Necklace Gold (`TUN12`) | Field | Value | |---|---| | Handle | turath-necklace-gold | | Vendor | Necklace | | Type | Jewellery | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | Women, cate :: Traditional, cate :: Turath, cate :: necklaces, colour::gold::turath-necklace-gold, colour::silver::turath-necklace-silver, product-mnl::Adjustable Size, venn-discount-5 | | Status | active | | Variant count | 1 | | Image count | 10 | | Metafield count | 28 | | Primary SKU | TUN12 | | Price AED | AED 420 | | Compare-at price | - | | Weight (g) | 200 | | Barcode | TUN12 | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | deny | | Cost per item | - | **Parsed specifications (from PDP body)** | Field | Value | |---|---| | NECKLACE COLOUR | Gold | | STONE | Crystal | | MATERIALS | Stainless Steel | | ADJUSTABLE LENGTH | Yes | | CHAIN LENGTH | 36 inches | | SKU | TUN12 | **Arabic translations (Shopify Translate & Adapt)** - **body_html:** About Turath تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد Specifications NECKLACE COLOUR: Gold STONE: Crystal MATERIALS: - **title:** تراث / عقد باللون الذهبي - **seo_description:** تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد ### Turath / Necklace Silver (`TUN01`) | Field | Value | |---|---| | Handle | turath-necklace-silver | | Vendor | Necklace | | Type | Jewellery | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | Women, cate :: Traditional, cate :: Turath, cate :: necklaces, colour::gold::turath-necklace-gold, colour::silver::turath-necklace-silver, product-mnl::Adjustable Size, venn-discount-5 | | Status | active | | Variant count | 1 | | Image count | 10 | | Metafield count | 28 | | Primary SKU | TUN01 | | Price AED | AED 420 | | Compare-at price | - | | Weight (g) | 200 | | Barcode | TUN01 | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | continue | | Cost per item | - | **Parsed specifications (from PDP body)** | Field | Value | |---|---| | NECKLACE COLOUR | Silver | | STONE | Crystal | | MATERIALS | Stainless Steel | | ADJUSTABLE LENGTH | Yes | | CHAIN LENGTH | 36 inches | | SKU | TUN01 | **Arabic translations (Shopify Translate & Adapt)** - **title:** تراث / عقد باللون الفضي - **body_html:** About Turath تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد Specifications NECKLACE COLOUR: Silver STONE: Crystal MATERIALS: - **seo_description:** تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد ### Turath / Ring Gold (`TUR12`) | Field | Value | |---|---| | Handle | turath-ring-gold | | Vendor | Rings | | Type | Jewellery | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | Red Custom Gift Box, Women, cate :: Traditional, cate :: Turath, cate :: rings, colour::gold::turath-ring-gold, colour::silver::turath-ring-silver, product-mnl::Adjustable Size, venn-discount-5 | | Status | active | | Variant count | 1 | | Image count | 8 | | Metafield count | 27 | | Primary SKU | TUR12 | | Price AED | AED 325 | | Compare-at price | - | | Weight (g) | 100 | | Barcode | TUR12 | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | deny | | Cost per item | - | **Parsed specifications (from PDP body)** | Field | Value | |---|---| | RING COLOUR | Gold | | STONE | Crystal | | MATERIALS | Stainless Steel | | ADJUSTABLE SIZE | Yes | | SKU | TUR12 | **Arabic translations (Shopify Translate & Adapt)** - **title:** تراث / خاتم باللون الذهبي - **body_html:** About Turath تقدم مجموعة تشارمنق سن فلاور تصميمًا مبهجًا مستوحى من الطبيعة، بتفاصيل تشبه بتلات الورد المشعة وبكريستالات متلألئة. تصميم جريء ومشرق يضفي جمالا على لحظاتك اليومية، ويجعل منها هدية لا تنسى. Specifications RING COLOUR: Gold STONE: Crystal - **seo_description:** تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد ### Turath / Ring Silver (`TUR01`) | Field | Value | |---|---| | Handle | turath-ring-silver | | Vendor | Rings | | Type | Jewellery | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | Red Custom Gift Box, Women, cate :: Traditional, cate :: Turath, cate :: rings, colour::gold::turath-ring-gold, colour::silver::turath-ring-silver, product-mnl::Adjustable Size, venn-discount-5 | | Status | active | | Variant count | 1 | | Image count | 7 | | Metafield count | 27 | | Primary SKU | TUR01 | | Price AED | AED 325 | | Compare-at price | - | | Weight (g) | 100 | | Barcode | TUR01 | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | deny | | Cost per item | - | **Parsed specifications (from PDP body)** | Field | Value | |---|---| | RING COLOUR | Silver | | STONE | Crystal | | MATERIALS | Stainless Steel | | ADJUSTABLE SIZE | Yes | | SKU | TUR01 | **Arabic translations (Shopify Translate & Adapt)** - **title:** تراث / خاتم باللون الفضي - **body_html:** About Turath تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد Specifications RING COLOUR: Silver STONE: Crystal MATERIALS: - **seo_description:** تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد ### Turath / Set Gold (`TUS12`) | Field | Value | |---|---| | Handle | turath-set-gold | | Vendor | Jewellery Sets | | Type | Jewellery Sets | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | Women, cate :: Jewellery Sets, cate :: Traditional, cate :: Turath, colour::gold::turath-set-gold, colour::silver::turath-set-silver, venn-discount-5 | | Status | active | | Variant count | 1 | | Image count | 12 | | Metafield count | 27 | | Primary SKU | TUS12 | | Price AED | AED 1,395 | | Compare-at price | - | | Weight (g) | 200 | | Barcode | TUS12 | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | deny | | Cost per item | - | **Parsed specifications (from PDP body)** | Field | Value | |---|---| | COLOUR | Gold | | STONE | Crystal | | MATERIALS | Stainless Steel | | ADJUSTABLE LENGTH | Yes | | SKU | TUS12 | **Arabic translations (Shopify Translate & Adapt)** - **body_html:** About Turath تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد Specifications COLOUR: Gold STONE: Crystal MATERIALS: - **title:** تراث/ طقم باللون الذهبي - **seo_description:** تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد ### Turath / Set Silver (`TUS01`) | Field | Value | |---|---| | Handle | turath-set-silver | | Vendor | Jewellery Sets | | Type | Jewellery Sets | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | Women, cate :: Jewellery Sets, cate :: Traditional, cate :: Turath, colour::gold::turath-set-gold, colour::silver::turath-set-silver, venn-discount-5 | | Status | active | | Variant count | 1 | | Image count | 12 | | Metafield count | 25 | | Primary SKU | TUS01 | | Price AED | AED 1,395 | | Compare-at price | - | | Weight (g) | 200 | | Barcode | TUS01 | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | deny | | Cost per item | - | **Parsed specifications (from PDP body)** | Field | Value | |---|---| | COLOUR | Silver | | STONE | Crystal | | MATERIALS | Stainless Steel | | ADJUSTABLE LENGTH | Yes | | SKU | TUS01 | **Arabic translations (Shopify Translate & Adapt)** - **body_html:** About Turath تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد Specifications COLOUR: Silver STONE: Crystal MATERIALS: - **title:** تراث / طقم باللون الفضي - **seo_description:** تجسد مجموعة تراث مزيجًا متناغمًا من التراث العربي الأصيل واللمسة العصرية الراقية، بتصاميم تتألق بلمسات فاخرة وكريستالات براقة، لتمنحك جمالًا خالدًا يتجدد بحضور متفرد ## 4. Per-product PDP copy Shopify metafield copy exactly as it renders on the live PDP (body HTML, DYWL panels, how-we-compare, FAQs, tabs). ### Turath / Bangle Gold **Body description** ``` The Turath Collection is a refined jewellery set inspired by Arabian heritage, blending traditional elements with a modern flair to create a truly unique and captivating pieces. - BANGLE COLOUR Gold - STONE Crystal - MATERIALS Stainless Steel - ADJUSTABLE LENGTH Yes - SKU TUB12 ``` **How we compare** gid://shopify/Metaobject/233465315698 TURATH :: OTHER JEWELLERY **FAQs** **Tab: Shipping & Returns** We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page. **Tab: Warranty** Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges. --- ### Turath / Bangle Silver **Body description** ``` The Turath Collection is a refined jewellery set inspired by Arabian heritage, blending traditional elements with a modern flair to create a truly unique and captivating pieces. - BANGLE COLOUR Silver - STONE Crystal - MATERIALS Stainless Steel - ADJUSTABLE LENGTH Yes - SKU TUB01 ``` **How we compare** gid://shopify/Metaobject/233465315698 TURATH :: OTHER JEWELLERY **FAQs** **Tab: Shipping & Returns** We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page. **Tab: Warranty** Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges. --- ### Turath / Earrings Gold **Body description** ``` The Turath Collection is a refined jewellery set inspired by Arabian heritage, blending traditional elements with a modern flair to create a truly unique and captivating pieces. - EARRING COLOUR Gold - STONE Crystal - MATERIALS Stainless Steel - ADJUSTABLE SIZE One Size - SKU TUE12 ``` **How we compare** gid://shopify/Metaobject/233465315698 TURATH :: OTHER JEWELLERY **FAQs** **Tab: Shipping & Returns** We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page. **Tab: Warranty** Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges. --- ### Turath / Earrings Silver **Body description** ``` The Turath Collection is a refined jewellery set inspired by Arabian heritage, blending traditional elements with a modern flair to create a truly unique and captivating pieces. - EARRING COLOUR Silver - STONE Crystal - MATERIALS Stainless Steel - ADJUSTABLE SIZE One Size - SKU TUE01 ``` **How we compare** gid://shopify/Metaobject/233465315698 TURATH :: OTHER JEWELLERY **FAQs** **Tab: Shipping & Returns** We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page. **Tab: Warranty** Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges. --- ### Turath / Necklace Gold **Body description** ``` The Turath Collection is a refined jewellery set inspired by Arabian heritage, blending traditional elements with a modern flair to create a truly unique and captivating pieces. - NECKLACE COLOUR Gold - STONE Crystal - MATERIALS Stainless Steel - ADJUSTABLE LENGTH Yes - CHAIN LENGTH 36 inches - SKU TUN12 ``` **How we compare** gid://shopify/Metaobject/233465315698 TURATH :: OTHER JEWELLERY **FAQs** **Tab: Shipping & Returns** We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page. **Tab: Warranty** Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges. --- ### Turath / Necklace Silver **Body description** ``` The Turath Collection is a refined jewellery set inspired by Arabian heritage, blending traditional elements with a modern flair to create a truly unique and captivating pieces. - NECKLACE COLOUR Silver - STONE Crystal - MATERIALS Stainless Steel - ADJUSTABLE LENGTH Yes - CHAIN LENGTH 36 inches - SKU TUN01 ``` **How we compare** gid://shopify/Metaobject/233465315698 TURATH :: OTHER JEWELLERY **FAQs** **Tab: Shipping & Returns** We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page. **Tab: Warranty** Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges. --- ### Turath / Ring Gold **Body description** ``` The Turath Collection is a refined jewellery set inspired by Arabian heritage, blending traditional elements with a modern flair to create a truly unique and captivating pieces. - RING COLOUR Gold - STONE Crystal - MATERIALS Stainless Steel - ADJUSTABLE SIZE Yes - SKU TUR12 ``` **How we compare** gid://shopify/Metaobject/233465315698 TURATH :: OTHER JEWELLERY **FAQs** **Tab: Shipping & Returns** We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page. **Tab: Warranty** Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges. --- ### Turath / Ring Silver **Body description** ``` The Turath Collection is a refined jewellery set inspired by Arabian heritage, blending traditional elements with a modern flair to create a truly unique and captivating pieces. - RING COLOUR Silver - STONE Crystal - MATERIALS Stainless Steel - ADJUSTABLE SIZE Yes - SKU TUR01 ``` **How we compare** gid://shopify/Metaobject/233465315698 TURATH :: OTHER JEWELLERY **FAQs** **Tab: Shipping & Returns** We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page. **Tab: Warranty** Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges. --- ### Turath / Set Gold **Body description** ``` The Turath Collection is a refined jewellery set inspired by Arabian heritage, blending traditional elements with a modern flair to create a truly unique and captivating pieces. - COLOUR Gold - STONE Crystal - MATERIALS Stainless Steel - ADJUSTABLE LENGTH Yes - SKU TUS12 ``` **How we compare** gid://shopify/Metaobject/233465315698 TURATH :: OTHER JEWELLERY **FAQs** **Tab: Shipping & Returns** We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page. **Tab: Warranty** Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges. --- ### Turath / Set Silver **Body description** ``` The Turath Collection is a refined jewellery set inspired by Arabian heritage, blending traditional elements with a modern flair to create a truly unique and captivating pieces. - COLOUR Silver - STONE Crystal - MATERIALS Stainless Steel - ADJUSTABLE LENGTH Yes - SKU TUS01 ``` **How we compare** gid://shopify/Metaobject/233465315698 TURATH :: OTHER JEWELLERY **FAQs** **Tab: Shipping & Returns** We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page. **Tab: Warranty** Your product will be protected by our 2 year international warranty. MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer. Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges. --- ## 5. Sales playbook Talking points for retail sales advisors and CS agents. Seeded from DAISY 31-Jan baseline + Shopify copy; edit via the admin override UI to replace the defaults. ### Elevator pitch (30 seconds) The Turath Collection is a refined jewellery set inspired by Arabian heritage, blending traditional elements with a modern flair to create a truly unique and captivating pieces. ### Best-fit personas - The gift-giver: shopping for a milestone (birthday, engagement, Eid, graduation). Emphasise the signature wooden packaging and the sticker set. - The self-purchase customer who rewards herself for a professional milestone. Emphasise longevity, pairing with existing jewellery, and care instructions. - The returning customer expanding a set (already owns a Classic watch, considering a second piece). Emphasise cross-collection harmony and the upsell map below. - The tourist buying a souvenir that says Emirates without feeling touristy. Emphasise the Barajeel/Khaleeji design language and shipping policies. ### Upsell map (recommend with this collection) - Matching piece from the same set (ring + necklace + earrings) - A watch from Charming Diamond for layered wrist styling - Travel pouch for safe storage ### Objection handlers - **"It is expensive."** Anchor on the wooden gift box, the craftsmanship, and the warranty. Compare per-wear cost over 3 years. Offer the discovery set as an entry point for perfumes, or a smaller SKU within the collection for watches/jewellery. - **"Can I get a discount?"** Minimalist rarely discounts outside the seasonal moments. Offer loyalty perks, the gift box upgrade, or a personalisation service at no extra cost where applicable. - **"Is this authentic?"** Every piece has the Minimalist serial on the wooden box sticker, a harmonized code for customs, and a warranty card. All SKUs are registered against the Shopify master catalogue. - **"Can I return it?"** Yes, within 14 days, unworn, in original packaging. Perfumes must be unsealed. Personalised items are final sale. - **"Does it come with Arabic language care?"** Yes, all care cards ship bilingual. The PDP copy itself is published in Arabic and English, and the retail staff are trained in both. ### Style and wear tips - Layering: start with the collection bracelet, add a charm, then the matching necklace. - Metal tone matching: stick to one tone when layering, mix only for a statement look. - Storage: keep in the provided pouch; avoid humidity and perfume spray on the metal. ### Story-panel lift-out (use verbatim when closing) The Turath Collection pays tribute to the artistry of Emirati jewellery, each piece is adorned with intricate detailing, shimmering crystals and superior craftsmanship. The design captures the magic of special occasions, making it a radiant statement for your festive gatherings and to suit all your outfits and abayas. ## 6. Training material Used by the retail onboarding programme and the Day 2-6 training transcripts. Quiz answers live at the bottom of this section; print the quiz separately for SAs. ### Key vocabulary ### Key vocabulary - **Setting** - How the stone is held: prong, bezel, channel, pave. - **Tone** - Gold, rose gold, silver. Stick to one per outfit or commit to mixing. - **Clasp** - The closing mechanism. Lobster or magnetic depending on SKU. - **Stack** - Layering multiple bracelets or necklaces for visual rhythm. ### Five things SAs must know before selling - Design Inspired by Traditional Lantern - Lightweight & Comfortable for Daily Wear - Sparkling Crystals for a touch of Elegance - Hypoallergenic Materials for Sensitive Skin - Inspired by Arabian Roots and Culture ### Common SA mistakes (from past training audits) - Quoting "waterproof" instead of the correct "water-resistant 3 ATM". - Skipping the wooden box as a selling point; always open it during the demo. - Offering discount language before trying a non-monetary close (personalisation, gift wrap). - Forgetting to ask about initials/engraving until after payment. - Not mentioning the 14-day return policy when the customer hesitates. - Handing over without showing care instructions - always flip to the care card. - Calling the collection by its SKU prefix instead of its product name. ### Role-play script **Customer:** I am looking for a gift for my wife's birthday. Something elegant, not too flashy. **SA:** Congratulations in advance. May I ask roughly what she wears day to day - more minimal, or does she layer jewellery? **Customer:** She is mostly minimal. But she loves small details. **SA:** Then the **Turath** collection is a perfect fit. It is built around the idea of quiet luxury - clean lines, one hero detail per piece. Let me show you the signature piece... **SA** (opens the wooden box): Notice the packaging. Every piece ships in this exact box with a set of exclusive stickers - part of the unboxing experience. After she sees it, you will get credit for it. **Customer:** How much is it? **SA:** The range starts at AED 275 to AED 1,395. For a birthday gift with this kind of presence, that is the sweet spot. And it is fully covered by our one-year warranty. **SA** (closing): Would you like me to wrap it, or would she prefer to open the signature wooden box herself? ### POS handling notes - Always check if the customer wants initials before ringing up the sale. - Offer the gift receipt option. - For perfumes, check the seal before handover; never sell a broken seal. - For watches, set the time on the watch before handing over when possible. - For jewellery, use the black polishing cloth before the handover. ### Five-question quiz **Q1.** What is the SKU prefix for the Turath collection? **Q2.** How many active products are currently in the Turath collection? **Q3.** Which category does Turath belong to? **Q4.** Name one upsell recommendation for Turath. **Q5.** What is the typical objection heard for Turath and the one-line counter?

Answer key

- Q1: TUS - Q2: 10 - Q3: Jewellery - Q4: See "Upsell map" above. - Q5: See "Objection handlers" above.

## 7. Imagery inventory Every image URL for every product in this collection. Source is Shopify CDN; the nightly mirror job populates the R2 URL column once Phase 4 ships. ### Turath / Bangle Gold (`turath-bangle-gold`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0006_GoldBangle_a04799a8-36bd-4ea1-a7d5-34233de46354.webp?v=1746714129 | - | | 2 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUB12-1_69ced486-ede5-4a2a-8ea7-363486dbdf3e.webp?v=1759316270 | - | | 3 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUB12.webp?v=1759316271 | - | | 4 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUB12-1_66e3b2c1-a3ca-4033-95b9-8e435b6b38ac.webp?v=1759316285 | - | | 5 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUB12_14f7f57e-7037-45fa-9fec-67fc28eb84e9.webp?v=1759316284 | - | | 6 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUN12_ffe0e82d-ee70-48e1-b902-8f5293de96f6.webp?v=1759316285 | - | | 7 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Styled_Turath_Gold.webp?v=1776492537 | - | | 8 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/JewellerySet-Traditional_5a7b1bb7-3604-4d93-a09e-c822c90d4c0e.webp?v=1776492537 | - |  ### Turath / Bangle Silver (`turath-bangle-silver`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0007_SilverBangle_123fea40-cc71-459a-8d89-7a7e8a5ff87d.webp?v=1746712682 | - | | 2 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUB01_37ff4d32-a680-4815-bd9a-5360bfb45697.webp?v=1759316949 | - | | 3 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUB01-1.webp?v=1759316950 | - | | 4 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUN01-1_7d97cdfb-26ab-444a-a0ec-ec362bf0c1aa.webp?v=1759317002 | - | | 5 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUB01_1_cff116f7-c6cb-4cce-a415-064c209a7194.webp?v=1759317002 | - | | 6 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUB01_b142bc91-6ebd-4f48-b7e2-9b9fd9aca4e7.webp?v=1759317002 | - | | 7 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Styled_Turath_Silver.webp?v=1776492488 | - | | 8 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/JewellerySet-Traditional_5a7b1bb7-3604-4d93-a09e-c822c90d4c0e.webp?v=1776492537 | - |  ### Turath / Earrings Gold (`turath-earrings-gold`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0010_GoldER2.webp?v=1746713756 | - | | 2 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0015_GoldER1_93ec65f7-af83-4aec-adbf-5e3cbbb6fe29.webp?v=1746713756 | - | | 3 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUE12_2c8cf76b-26ec-4424-97dd-0354c4e2e657.webp?v=1759316619 | - | | 4 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUE12-1_5f5bb50b-c04a-4fdd-9cb0-be57fcd2e424.webp?v=1759316619 | - | | 5 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUE12-1_b0f5d849-b20d-40bc-a4a2-ca7a09ceed3a.webp?v=1759316619 | - | | 6 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUE12_34be6c8b-431b-4924-8b71-f00bfc20465d.webp?v=1759316619 | - | | 7 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUS12_27aabf00-b1a7-4785-9c01-9f7922b90112.webp?v=1759316619 | - | | 8 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Styled_Turath_Gold.webp?v=1776492537 | - | | 9 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/JewellerySet-Traditional_5a7b1bb7-3604-4d93-a09e-c822c90d4c0e.webp?v=1776492537 | - |  ### Turath / Earrings Silver (`turath-earrings-silver`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0011_SilverER2.webp?v=1746712993 | - | | 2 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0014_SilverER1_de230215-6e27-4946-9873-3d2f4cb97ccc.webp?v=1746712993 | - | | 3 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUE01-1_0e963372-4a26-426d-85ab-1bf02a5a495f.webp?v=1759317255 | - | | 4 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUE01_c5022809-3156-497a-9ffe-502fac9c139e.webp?v=1759317256 | - | | 5 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUE01_879c489e-cc63-42da-9dea-b2e7a08d1ad7.webp?v=1759317324 | - | | 6 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUE01-1_642acc13-3042-4ad7-9f4f-fa72910d50ef.webp?v=1759317324 | - | | 7 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUE01-2.webp?v=1759317324 | - | | 8 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Styled_Turath_Silver.webp?v=1776492488 | - | | 9 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/JewellerySet-Traditional_5a7b1bb7-3604-4d93-a09e-c822c90d4c0e.webp?v=1776492537 | - |  ### Turath / Necklace Gold (`turath-necklace-gold`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0004_GoldNecklace1_d2fd5119-a077-41cd-bab1-05dfe9d087dc.webp?v=1746713602 | - | | 2 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0008_GoldNecklace2.webp?v=1746713602 | - | | 3 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0002_GoldNecklace3.webp?v=1746713602 | - | | 4 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUN12.webp?v=1759316200 | - | | 5 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUN12-1.webp?v=1759316200 | - | | 6 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUN12_ab35ea81-7e2d-4375-905b-cd5684c61ae2.webp?v=1759316193 | - | | 7 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUN12-1_b7032101-a9d9-4c9e-b50a-d903e72a98c4.webp?v=1759316193 | - | | 8 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUN12-2_562b4173-6cb1-431f-898a-87e062944d47.webp?v=1759316193 | - | | 9 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Styled_Turath_Gold.webp?v=1776492537 | - | | 10 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/JewellerySet-Traditional_5a7b1bb7-3604-4d93-a09e-c822c90d4c0e.webp?v=1776492537 | - |  ### Turath / Necklace Silver (`turath-necklace-silver`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0005_SilveNecklace1_86be97f2-f371-4995-a812-c638498386c7.webp?v=1746712461 | - | | 2 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0009_SilverNecklace2.webp?v=1746712461 | - | | 3 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0003_SilverNeckalce3.webp?v=1746712461 | - | | 4 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUN01-1.webp?v=1759316886 | - | | 5 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUN01.webp?v=1759316885 | - | | 6 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUN01-1_995aef64-613c-450f-9e51-4b309c6b5e4f.webp?v=1759316896 | - | | 7 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUN01_abe57f0b-1094-4155-bbc5-e3df5e695045.webp?v=1759316930 | - | | 8 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUN01-2_45a9359c-1e07-44d6-bedf-718fe8b2e51e.webp?v=1759316930 | - | | 9 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Styled_Turath_Silver.webp?v=1776492488 | - | | 10 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/JewellerySet-Traditional_5a7b1bb7-3604-4d93-a09e-c822c90d4c0e.webp?v=1776492537 | - |  ### Turath / Ring Gold (`turath-ring-gold`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0012_GOldRing_0b8dd016-f58e-403a-9215-0c3cabbc0396.webp?v=1746713997 | - | | 2 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUR12_39edfab2-e877-4c08-b350-7882b3756cfc.webp?v=1759316421 | - | | 3 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUR12-1_eb9a45b5-0b6d-448b-baec-c2d6140a0680.webp?v=1759316421 | - | | 4 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUE12-1_bdcc59d8-9209-4e9a-8573-3cfb21f8dc5e.webp?v=1759316421 | - | | 5 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUR12_7057b094-85bd-4ce5-846a-3f379c19053f.webp?v=1759316421 | - | | 6 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUR12-1.webp?v=1759316421 | - | | 7 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Styled_Turath_Gold.webp?v=1776492537 | - | | 8 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/JewellerySet-Traditional_5a7b1bb7-3604-4d93-a09e-c822c90d4c0e.webp?v=1776492537 | - |  ### Turath / Ring Silver (`turath-ring-silver`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0013_SIlverRing_96a98d17-2d05-4157-945c-b30d9f2bd612.webp?v=1746712802 | - | | 2 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUR01-1_db40ed0f-e9d9-48b6-bffa-769893d1e837.webp?v=1759317188 | - | | 3 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUR01_fb36bb4d-7cfb-4305-b6cc-947632911bc7.webp?v=1759317188 | - | | 4 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/turath-ring-1.webp?v=1775481909 | - | | 5 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath-ring.webp?v=1775481909 | - | | 6 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Styled_Turath_Silver.webp?v=1776492488 | - | | 7 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/JewellerySet-Traditional_5a7b1bb7-3604-4d93-a09e-c822c90d4c0e.webp?v=1776492537 | - |  ### Turath / Set Gold (`turath-set-gold`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath___Set_Gold.png?v=1776492537 | - | | 2 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0004_GoldNecklace1.webp?v=1776492537 | - | | 3 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0006_GoldBangle.webp?v=1776492537 | - | | 4 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0012_GOldRing.webp?v=1776492537 | - | | 5 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0015_GoldER1.webp?v=1776492537 | - | | 6 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0000_GoldSET.webp?v=1776492537 | - | | 7 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUS12.webp?v=1776492537 | - | | 8 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUE12-1_c41c8f3e-b9b1-41f5-a895-4d61b98d7065.webp?v=1776492537 | - | | 9 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUS12_8ba2a998-34bf-436a-9d4d-3c2e5840154e.webp?v=1776492537 | - | | 10 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUS12_1.webp?v=1776492537 | - | | 11 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Styled_Turath_Gold.webp?v=1776492537 | - | | 12 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/JewellerySet-Traditional_5a7b1bb7-3604-4d93-a09e-c822c90d4c0e.webp?v=1776492537 | - |  ### Turath / Set Silver (`turath-set-silver`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath___Set_Silver.png?v=1776492488 | - | | 2 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0005_SilveNecklace1.webp?v=1776492488 | - | | 3 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0007_SilverBangle.webp?v=1776492488 | - | | 4 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0013_SIlverRing.webp?v=1776492488 | - | | 5 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0014_SilverER1.webp?v=1776492488 | - | | 6 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Turath_0001_SilverSET.webp?v=1776492488 | - | | 7 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUS01.webp?v=1776492488 | - | | 8 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUE01_1f42a26d-dee4-412c-84f1-9d9e8265ffed.webp?v=1776492488 | - | | 9 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUE01-1_ac69ee32-cfd5-44c6-b7f6-fe7e10c7d57f.webp?v=1776492488 | - | | 10 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/TUS01_28ad181d-c4b7-4c22-a977-821d6917b156.webp?v=1776492488 | - | | 11 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Styled_Turath_Silver.webp?v=1776492488 | - | | 12 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/JewellerySet-Traditional_5a7b1bb7-3604-4d93-a09e-c822c90d4c0e.webp?v=1776492537 | - |  ## 8. Business context Roadmap status, launch date, and expansion history. Pulled nightly from the "ALL LAUNCHES WITH DATES" Google Sheet. | Field | Value | |---|---| | Copy source | PDP Translations sheet: Jewellery New PDP | | Seed last updated | 2026-01-27 | | Sample product (31-Jan) | Turath / Set Gold | | Sample SKU (31-Jan) | TUS12 | | Sample price (31-Jan) | AED 1,385 | | Sample URL (31-Jan) | https://www.minimalist.ae/products/turath-set-gold | | Active count (31-Jan) | 10 | | Products in this book | 10 | | Launch date (sheet) | 2023-06 | | Roadmap status | active | | Upcoming launch flag | no | | Sheet last synced | 2026-04-22T17:29:00 | ## 11. Jewellery-specific Metal, stone setting, adjustable length, and sizing. Primary source: parsed specs; secondary: Shopify metafields. ### Turath / Bangle Gold | Attribute | Value | |---|---| | Materials | Stainless Steel | | Stone | Crystal | | Adjustable Length | Yes | | Jewelry material (Shopify) | - | | Color | - | | Ring size | - | | Harmonized code | 7117.90.10 | ### Turath / Bangle Silver | Attribute | Value | |---|---| | Materials | Stainless Steel | | Stone | Crystal | | Adjustable Length | Yes | | Jewelry material (Shopify) | - | | Color | - | | Ring size | - | | Harmonized code | 7117.90.10 | ### Turath / Earrings Gold | Attribute | Value | |---|---| | Materials | Stainless Steel | | Stone | Crystal | | Jewelry material (Shopify) | - | | Color | - | | Ring size | - | | Harmonized code | 7117.90.10 | ### Turath / Earrings Silver | Attribute | Value | |---|---| | Materials | Stainless Steel | | Stone | Crystal | | Jewelry material (Shopify) | - | | Color | - | | Ring size | - | | Harmonized code | 7117.90.10 | ### Turath / Necklace Gold | Attribute | Value | |---|---| | Materials | Stainless Steel | | Stone | Crystal | | Adjustable Length | Yes | | Jewelry material (Shopify) | - | | Color | - | | Ring size | - | | Harmonized code | 7117.90.10 | ### Turath / Necklace Silver | Attribute | Value | |---|---| | Materials | Stainless Steel | | Stone | Crystal | | Adjustable Length | Yes | | Jewelry material (Shopify) | - | | Color | - | | Ring size | - | | Harmonized code | 7117.90.10 | ### Turath / Ring Gold | Attribute | Value | |---|---| | Materials | Stainless Steel | | Stone | Crystal | | Jewelry material (Shopify) | - | | Color | - | | Ring size | - | | Harmonized code | 7117.90.10 | ### Turath / Ring Silver | Attribute | Value | |---|---| | Materials | Stainless Steel | | Stone | Crystal | | Jewelry material (Shopify) | - | | Color | - | | Ring size | - | | Harmonized code | 7117.90.10 | ### Turath / Set Gold | Attribute | Value | |---|---| | Materials | Stainless Steel | | Stone | Crystal | | Adjustable Length | Yes | | Jewelry material (Shopify) | - | | Color | - | | Ring size | - | | Harmonized code | 7117.90.10 | ### Turath / Set Silver | Attribute | Value | |---|---| | Materials | Stainless Steel | | Stone | Crystal | | Adjustable Length | Yes | | Jewelry material (Shopify) | - | | Color | - | | Ring size | - | | Harmonized code | 7117.90.10 | ## 13. Change log (last 90 days) Product-level changes in this collection: price moves, new variants, discontinued SKUs, image refreshes, copy edits. | When | SKU | Field | Old | New | Source | |------|-----|-------|-----|-----|--------| | 2026-04-22 | - | __new__ | - | Turath / Set Silver | shopify_minimalist | | 2026-04-22 | - | __new__ | - | Turath / Set Gold | shopify_minimalist | | 2026-04-22 | - | __new__ | - | Turath / Ring Silver | shopify_minimalist | | 2026-04-22 | - | __new__ | - | Turath / Ring Gold | shopify_minimalist | | 2026-04-22 | - | __new__ | - | Turath / Necklace Silver | shopify_minimalist | | 2026-04-22 | - | __new__ | - | Turath / Necklace Gold | shopify_minimalist | | 2026-04-22 | - | __new__ | - | Turath / Earrings Silver | shopify_minimalist | | 2026-04-22 | - | __new__ | - | Turath / Earrings Gold | shopify_minimalist | | 2026-04-22 | - | __new__ | - | Turath / Bangle Silver | shopify_minimalist | | 2026-04-22 | - | __new__ | - | Turath / Bangle Gold | shopify_minimalist | ## 14. Customer reviews (Judge.me) **98 reviews across 10 products, 4.80* average.** | Product | Reviews | Avg | |---------|--------:|----:| | Turath / Set Gold | 32 | 4.78 | | Turath / Set Silver | 19 | 5.00 | | Turath / Necklace Gold | 18 | 4.67 | | Turath / Bangle Gold | 11 | 4.64 | | Turath / Ring Gold | 7 | 5.00 | | Turath / Bangle Silver | 4 | 4.25 | | Turath / Ring Silver | 3 | 5.00 | | Turath / Necklace Silver | 2 | 5.00 | | Turath / Earrings Gold | 1 | 5.00 | | Turath / Earrings Silver | 1 | 5.00 |