# Minimalist Store (OTHER-MINIMALIST-STORE) **Brand:** Minimalist **Category:** Other **Collection code:** `OTHER-MINIMALIST-STORE` **Products in this book:** 5 ## 1. Collection identity  ## 2. Full product roster Every active product in this collection with its primary SKU, price, AR title if available, Judge.me rating, and live URL. | # | Product | AR | Primary SKU | Handle | Variants | Images | Price (AED) | Reviews | Stock | URL | |---|---------|-----|-------------|--------|---------:|-------:|------------:|--------:|------:|-----| | 1 | Shopping Bag | - | `BAG` | `bag` | 1 | 1 | - | - | - | https://www.minimalist.ae/products/bag | | 2 | Card | - | `CARD` | `card` | 1 | 1 | - | - | - | https://www.minimalist.ae/products/card | | 3 | F/ Gift Box White | - | `GIFT-F` | `f-gift-box-white` | 1 | 1 | - | 3.7* (3) | - | https://www.minimalist.ae/products/f-gift-box-white | | 4 | M/ Free Gift Wrap | - | `GIFT-M` | `free-gift-wrap` | 1 | 1 | - | 4.6* (18) | - | https://www.minimalist.ae/products/free-gift-wrap | | 5 | F/ Free Gift Wrap | - | `GIFT-F` | `free-gift-wrap-f` | 1 | 1 | - | 4.7* (14) | - | https://www.minimalist.ae/products/free-gift-wrap-f | ## 3. Per-product deep specifications One accordion per product with every structured spec known to Shopify (weight, harmonized code, Google category, barcode, region pricing). ### Shopping Bag (`BAG`) | Field | Value | |---|---| | Handle | bag | | Vendor | Minimalist Store | | Type | Watches | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | gift-f, shoelace-exclude, venn-discount-5 | | Status | active | | Variant count | 1 | | Image count | 1 | | Metafield count | 2 | | Primary SKU | BAG | | Price AED | AED 0 | | Compare-at price | - | | Weight (g) | 50 | | Barcode | BAG | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | continue | | Cost per item | - | ### Card (`CARD`) | Field | Value | |---|---| | Handle | card | | Vendor | Minimalist Store | | Type | Watches | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | gift-f, shoelace-exclude, venn-discount-5 | | Status | active | | Variant count | 1 | | Image count | 1 | | Metafield count | 2 | | Primary SKU | CARD | | Price AED | AED 0 | | Compare-at price | - | | Weight (g) | 50 | | Barcode | CARD | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | continue | | Cost per item | - | ### F/ Gift Box White (`GIFT-F`) | Field | Value | |---|---| | Handle | f-gift-box-white | | Vendor | Minimalist Store | | Type | Watches | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | gift-f, shoelace-exclude, venn-discount-5 | | Status | active | | Variant count | 1 | | Image count | 1 | | Metafield count | 7 | | Primary SKU | GIFT-F | | Price AED | AED 0 | | Compare-at price | - | | Weight (g) | 400 | | Barcode | GIFT-F | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | deny | | Cost per item | - | **Arabic translations (Shopify Translate & Adapt)** - **body_html:** متوفر بجميع الألوان ### M/ Free Gift Wrap (`GIFT-M`) | Field | Value | |---|---| | Handle | free-gift-wrap | | Vendor | Minimalist Store | | Type | Watches | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | gift for men, gift-m, shoelace-exclude, venn-discount-5 | | Status | active | | Variant count | 1 | | Image count | 1 | | Metafield count | 11 | | Primary SKU | GIFT-M | | Price AED | AED 0 | | Compare-at price | - | | Weight (g) | 10 | | Barcode | GIFT-M | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | deny | | Cost per item | - | ### F/ Free Gift Wrap (`GIFT-F`) | Field | Value | |---|---| | Handle | free-gift-wrap-f | | Vendor | Minimalist Store | | Type | Watches | | Product category | - | | Google category | - | | Google gender | - | | Google age group | - | | Google condition | - | | SEO title | - | | SEO description | - | | Tags | gift-f, shoelace-exclude, venn-discount-5 | | Status | active | | Variant count | 1 | | Image count | 1 | | Metafield count | 7 | | Primary SKU | GIFT-F | | Price AED | AED 0 | | Compare-at price | - | | Weight (g) | 100 | | Barcode | GIFT-F | | Requires shipping | Yes | | Taxable | Yes | | Fulfillment | - | | Inventory policy | deny | | Cost per item | - | ## 4. Per-product PDP copy Shopify metafield copy exactly as it renders on the live PDP (body HTML, DYWL panels, how-we-compare, FAQs, tabs). ### Shopping Bag --- ### Card **Body description** ``` All colours available ``` --- ### F/ Gift Box White **Body description** ``` All colours available ``` --- ### M/ Free Gift Wrap **Body description** ``` All colours available ``` --- ### F/ Free Gift Wrap **Body description** ``` All colours available ``` --- ## 5. Sales playbook Talking points for retail sales advisors and CS agents. Seeded from DAISY 31-Jan baseline + Shopify copy; edit via the admin override UI to replace the defaults. ### Elevator pitch (30 seconds) The Minimalist Store collection brings the signature Minimalist aesthetic into the other category with a focus on craftsmanship, everyday wearability, and gift-ready packaging. ### Best-fit personas - The gift-giver: shopping for a milestone (birthday, engagement, Eid, graduation). Emphasise the signature wooden packaging and the sticker set. - The self-purchase customer who rewards herself for a professional milestone. Emphasise longevity, pairing with existing jewellery, and care instructions. - The returning customer expanding a set (already owns a Classic watch, considering a second piece). Emphasise cross-collection harmony and the upsell map below. - The tourist buying a souvenir that says Emirates without feeling touristy. Emphasise the Barajeel/Khaleeji design language and shipping policies. ### Upsell map (recommend with this collection) - Cross-sell within the same collection family - Suggest the gift packaging upgrade - Offer the discovery set as an add-on ### Objection handlers - **"It is expensive."** Anchor on the wooden gift box, the craftsmanship, and the warranty. Compare per-wear cost over 3 years. Offer the discovery set as an entry point for perfumes, or a smaller SKU within the collection for watches/jewellery. - **"Can I get a discount?"** Minimalist rarely discounts outside the seasonal moments. Offer loyalty perks, the gift box upgrade, or a personalisation service at no extra cost where applicable. - **"Is this authentic?"** Every piece has the Minimalist serial on the wooden box sticker, a harmonized code for customs, and a warranty card. All SKUs are registered against the Shopify master catalogue. - **"Can I return it?"** Yes, within 14 days, unworn, in original packaging. Perfumes must be unsealed. Personalised items are final sale. - **"Does it come with Arabic language care?"** Yes, all care cards ship bilingual. The PDP copy itself is published in Arabic and English, and the retail staff are trained in both. ### Style and wear tips - Category-specific style notes to be added by the retail team. ## 6. Training material Used by the retail onboarding programme and the Day 2-6 training transcripts. Quiz answers live at the bottom of this section; print the quiz separately for SAs. ### Key vocabulary ### Key vocabulary ### Five things SAs must know before selling - Collection talking point 1 (fill in via admin override UI). - Collection talking point 2 (fill in via admin override UI). - Collection talking point 3 (fill in via admin override UI). - Collection talking point 4 (fill in via admin override UI). - Collection talking point 5 (fill in via admin override UI). ### Common SA mistakes (from past training audits) - Quoting "waterproof" instead of the correct "water-resistant 3 ATM". - Skipping the wooden box as a selling point; always open it during the demo. - Offering discount language before trying a non-monetary close (personalisation, gift wrap). - Forgetting to ask about initials/engraving until after payment. - Not mentioning the 14-day return policy when the customer hesitates. - Handing over without showing care instructions - always flip to the care card. - Calling the collection by its SKU prefix instead of its product name. ### Role-play script **Customer:** I am looking for a gift for my wife's birthday. Something elegant, not too flashy. **SA:** Congratulations in advance. May I ask roughly what she wears day to day - more minimal, or does she layer jewellery? **Customer:** She is mostly minimal. But she loves small details. **SA:** Then the **Minimalist Store** collection is a perfect fit. It is built around the idea of quiet luxury - clean lines, one hero detail per piece. Let me show you the signature piece... **SA** (opens the wooden box): Notice the packaging. Every piece ships in this exact box with a set of exclusive stickers - part of the unboxing experience. After she sees it, you will get credit for it. **Customer:** How much is it? **SA:** The range starts at TBD. For a birthday gift with this kind of presence, that is the sweet spot. And it is fully covered by our one-year warranty. **SA** (closing): Would you like me to wrap it, or would she prefer to open the signature wooden box herself? ### POS handling notes - Always check if the customer wants initials before ringing up the sale. - Offer the gift receipt option. - For perfumes, check the seal before handover; never sell a broken seal. - For watches, set the time on the watch before handing over when possible. - For jewellery, use the black polishing cloth before the handover. ### Five-question quiz **Q1.** What is the SKU prefix for the Minimalist Store collection? **Q2.** How many active products are currently in the Minimalist Store collection? **Q3.** Which category does Minimalist Store belong to? **Q4.** Name one upsell recommendation for Minimalist Store. **Q5.** What is the typical objection heard for Minimalist Store and the one-line counter?

Answer key

- Q1: OTHER-MINIMALIST-STORE - Q2: 5 - Q3: Other - Q4: See "Upsell map" above. - Q5: See "Objection handlers" above.

## 7. Imagery inventory Every image URL for every product in this collection. Source is Shopify CDN; the nightly mirror job populates the R2 URL column once Phase 4 ships. ### Shopping Bag (`bag`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | - | https://cdn.shopify.com/s/files/1/1843/6287/products/image_9af17712-ca04-4b00-a2d6-828704905601.png?v=1663558805 | - |  ### Card (`card`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | Card - MINIMALIST | https://cdn.shopify.com/s/files/1/1843/6287/products/imgbin-love-letter-computer-icons-romance-heart-write-SWjAeN08PFJG5HepJ5GWYRtKt.jpg?v=1661975974 | - |  ### F/ Gift Box White (`f-gift-box-white`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | F/ Gift Box White - MINIMALIST | https://cdn.shopify.com/s/files/1/1843/6287/products/Gift_BOX_WHITE-V1-LR.jpg?v=1608783974 | - |  ### M/ Free Gift Wrap (`free-gift-wrap`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Untitled-1_1103812c-4e97-4b35-82d0-27f00f277c5e.jpg?v=1730892336 | - |  ### F/ Free Gift Wrap (`free-gift-wrap-f`) | # | Alt | Shopify CDN | R2 mirror | |--:|-----|-------------|-----------| | 1 | - | https://cdn.shopify.com/s/files/1/1843/6287/files/Untitled-1_1103812c-4e97-4b35-82d0-27f00f277c5e.jpg?v=1730892336 | - |  ## 8. Business context Roadmap status, launch date, and expansion history. Pulled nightly from the "ALL LAUNCHES WITH DATES" Google Sheet. | Field | Value | |---|---| | Products in this book | 5 | | Launch date (sheet) | _not yet synced from sheet_ | | Roadmap status | _not yet synced from sheet_ | ## 13. Change log (last 90 days) Product-level changes in this collection: price moves, new variants, discontinued SKUs, image refreshes, copy edits. | When | SKU | Field | Old | New | Source | |------|-----|-------|-----|-----|--------| | 2026-04-22 | - | __new__ | - | Shopping Bag | shopify_minimalist | | 2026-04-22 | - | __new__ | - | M/ Free Gift Wrap | shopify_minimalist | | 2026-04-22 | - | __new__ | - | F/ Gift Box White | shopify_minimalist | | 2026-04-22 | - | __new__ | - | F/ Free Gift Wrap | shopify_minimalist | | 2026-04-22 | - | __new__ | - | Card | shopify_minimalist | | 2026-04-22 | - | __new__ | - | BAG | shopify_lulwa | ## 14. Customer reviews (Judge.me) **35 reviews across 3 products, 4.54* average.** | Product | Reviews | Avg | |---------|--------:|----:| | M/ Free Gift Wrap | 18 | 4.56 | | F/ Free Gift Wrap | 14 | 4.71 | | F/ Gift Box White | 3 | 3.67 |