Diamond Classic (DQR)

Brand: Minimalist
Category: Watches
Collection code: DQR
Products in this book: 6
Seed last updated: 2026-01-27
Copy source: PDP Translations sheet: Womens Watches New PDP
Active products at 31-Jan snapshot: 4

1. Collection identity

Story & positioning

Featuring a diamond-studded case and a refined dial with Arabic numerals, the Diamond Classic Collection blends Barajeel-inspired design with modern sophistication, ensuring timeless style and all-day comfort.

Key benefits

• Crystal studded case for a radiant sparkle
• Inspired by the unique barajeel window design
• Lightweight and comfortable for all-day wear
• Timeless & classic shape with a modern look
• Luxurious Arabic design that pairs beautifully with jewellery
• Slim and elegant that complements any outfit

Story panels (hero narrative blocks)

Panel 1: Barajeel-Inspired Classic Arabic Design

Designed with cultural significance and modern elegance, this watch features a brilliant crystal-studded case and a barajeel-inspired design that reflects UAE heritage. Arabic numerals on the dial further enhance its classic charm, creating a watch that is both meaningful and luxurious.

Panel 2: Lightweight Case for Everyday Elegance

Made for both style and comfort, this watch features a lightweight feel and flexible links that move naturally with your wrist. Its sleek, refined design makes it a perfect addition to any jewelry collection, whether worn alone or stacked.

Panel 3: Signature Wooden Packaging – The Perfect Gift

Presented in a luxurious wooden box, this watch is the ideal gift for special occasions like weddings, anniversaries, and milestone celebrations. The refined packaging enhances the gifting experience, while exclusive stickers add a personal touch, making every unboxing moment even more memorable.

Panel 4: A Perfect Match for Your Jewellery

More than just a watch, its elegant and versatile design seamlessly blends with bracelets, bangles, and rings, enhancing your overall style. Whether worn alone for a refined touch or layered for a bold statement, it adds the perfect finishing touch to a polished and sophisticated look.

2. Full product roster

Every active product in this collection with its primary SKU, price, AR title if available, Judge.me rating, and live URL.

3. Per-product deep specifications

One accordion per product with every structured spec known to Shopify (weight, harmonized code, Google category, barcode, region pricing).

Amal (DQR13P)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• title: أمل
• body_html: About Diamond Classic

تتميز مجموعة دايموند كلاسيك بميناء مرصع بالكريستال وأرقام عربية، مع تصميم مستوحى من البراجيل الإماراتية الأصيلة ممزوج بلمسات عصرية متألقة، لتمنحك أناقة خالدة وراحة مثالية طوال اليوم.

Specifications

             CASE DIAMETER:


           23mm




             DIAL:


           Genuine Mother of Pearl

• seo_title: أمل ٢٣ - إصدار مجموعة الدايموند الكلاسيكية من الساعات النسائية | مينيم
• seo_description: أمل- إصدار مجموعة الدايموند الكلاسيكية من الساعات النسائية مع إطار صغير، ومينا بالصدف الأم. تضفي هذه المجموعة إحساسًا بالفخامة الفائقة بتصميمها المتداخل.

Joorry (DQR17)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• title: جوري
• body_html: About Diamond Classic

تتميز مجموعة دايموند كلاسيك بميناء مرصع بالكريستال وأرقام عربية، مع تصميم مستوحى من البراجيل الإماراتية الأصيلة ممزوج بلمسات عصرية متألقة، لتمنحك أناقة خالدة وراحة مثالية طوال اليوم.

Specifications

             CASE DIAMETER:


           23mm




             DIAL:


           Sunray Blue

• seo_description: تتميز مجموعة دايموند كلاسيك بميناء مرصع بالكريستال وأرقام عربية، مع تصميم مستوحى من البراجيل الإماراتية الأصيلة ممزوج بلمسات عصرية متألقة، لتمنحك أناقة خالدة وراحة مثالية طوال اليوم.

Roudha (DQR07P)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• title: روضة
• seo_title: روضة ٢٣ - إصدار مجموعة الدايموند الكلاسيكية من الساعات النسائية | ميني
• seo_description: روضة - إصدار مجموعة الدايموند الكلاسيكية من الساعات النسائية مع إطار صغير، ومينا بالصدف الأم. تضفي هذه المجموعة إحساسًا بالفخامة الفائقة بتصميمها المتداخل.
• body_html: About Diamond Classic

تتميز مجموعة دايموند كلاسيك بميناء مرصع بالكريستال وأرقام عربية، مع تصميم مستوحى من البراجيل الإماراتية الأصيلة ممزوج بلمسات عصرية متألقة، لتمنحك أناقة خالدة وراحة مثالية طوال اليوم.

Specifications

             CASE DIAMETER:


           23mm




             DIAL:


           Genuine Mother of Pearl

Salama (DQR12P)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• body_html: About Diamond Classic

تتميز مجموعة دايموند كلاسيك بميناء مرصع بالكريستال وأرقام عربية، مع تصميم مستوحى من البراجيل الإماراتية الأصيلة ممزوج بلمسات عصرية متألقة، لتمنحك أناقة خالدة وراحة مثالية طوال اليوم.

Specifications

             CASE DIAMETER:


           23mm




             DIAL:


           Genuine Mother of Pearl

• seo_description: سلامة - إصدار مجموعة الدايموند الكلاسيكية من الساعات النسائية مع إطار صغير، ومينا بالصدف الأم. تضفي هذه المجموعة إحساسًا بالفخامة الفائقة بتصميمها المتداخل.
• seo_title: سلامة ٢٣ - إصدار مجموعة الدايموند الكلاسيكية من الساعات النسائية | مين
• title: سلامة

Shamma (DQR08)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• body_html: About Diamond Classic

تتميز مجموعة دايموند كلاسيك بميناء مرصع بالكريستال وأرقام عربية، مع تصميم مستوحى من البراجيل الإماراتية الأصيلة ممزوج بلمسات عصرية متألقة، لتمنحك أناقة خالدة وراحة مثالية طوال اليوم.

Specifications

             CASE DIAMETER:


           23mm




             DIAL:


           Sunray Malachite Dial

• seo_description: شما - إصدار مجموعة الدايموند الكلاسيكية من الساعات النسائية مع إطار صغير، و مينا بعرق اللؤلؤ الأصلي. تضفي هذه المجموعة إحساسًا بالفخامة الفائقة بتصميمها المتداخل.
• seo_title: شما ٢٣ مم - إصدار مجموعة الدايموند الكلاسيكية من الساعات النسائية
• title: شما

Shouq (DQR01P)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• title: شوق
• seo_title: شوق ٢٣ - إصدار مجموعة الدايموند الكلاسيكية من الساعات النسائية | مينيم
• seo_description: شوق - إصدار مجموعة الدايموند الكلاسيكية من الساعات النسائية مع إطار صغير، و مينا بالصدف الأم. تضفي هذه المجموعة إحساسًا بالفخامة الفائقة بتصميمها المتداخل.
• body_html: About Diamond Classic

تتميز مجموعة دايموند كلاسيك بميناء مرصع بالكريستال وأرقام عربية، مع تصميم مستوحى من البراجيل الإماراتية الأصيلة ممزوج بلمسات عصرية متألقة، لتمنحك أناقة خالدة وراحة مثالية طوال اليوم.

Specifications

             CASE DIAMETER:


           23mm




             DIAL:


           Genuine Mother of Pearl

4. Per-product PDP copy

Shopify metafield copy exactly as it renders on the live PDP (body HTML, DYWL panels, how-we-compare, FAQs, tabs).

Amal

Body description

Featuring a diamond-studded case and a refined dial with Arabic numerals, the Diamond Classic Collection blends Barajeel-inspired design with modern sophistication, ensuring timeless style and all-day comfort.

- 

CASE DIAMETER:

23mm

- 

DIAL:

Genuine Mother of Pearl

- 

CASE THICKNESS:

6mm

- 

LUG to LUG

36mm

- 

STRAP WIDTH:

12mm

- 

CASE COLOR:

Polished Gold

- 

MOVEMENT:

Miyota Japanese Quartz ±20s accuracy per month

- 

STRAP:

Solid Stainless Steel Strap

- 

WATER RESISTANCE:

30 Meters

- 

GLASS:

Sapphire Crystal Glass Scratch Resistant

- 

SKU:

DQR13P

How we compare

gid://shopify/Metaobject/209597596018

Diamond Classic :: Other Watch

FAQs

Tab: About

The Diamond Classic Collection features a stainless steel case which is infused with bright crystals that add a brilliant sparkle to your look. This watch is a perfect combination of sleek, feminine design and classic elegance. It is a glamorous accessory that adds a luxurious touch to every outfit

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Joorry

Body description

Featuring a diamond-studded case and a refined dial with Arabic numerals, the Diamond Classic Collection blends Barajeel-inspired design with modern sophistication, ensuring timeless style and all-day comfort.

- 

CASE DIAMETER:

23mm

- 

DIAL:

Sunray Blue

- 

CASE THICKNESS:

6mm

- 

LUG to LUG

36mm

- 

STRAP WIDTH:

12mm

- 

CASE COLOR:

Polished Silver

- 

MOVEMENT:

Miyota Japanese Quartz ±20s accuracy per month

- 

STRAP:

Solid Stainless Steel Strap

- 

WATER RESISTANCE:

30 Meters

- 

GLASS:

Sapphire Crystal Glass Scratch Resistant

- 

SKU:

DQR17

How we compare

gid://shopify/Metaobject/209597596018

Diamond Classic :: Other Watch

FAQs

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Roudha

Body description

Featuring a diamond-studded case and a refined dial with Arabic numerals, the Diamond Classic Collection blends Barajeel-inspired design with modern sophistication, ensuring timeless style and all-day comfort.

- 

CASE DIAMETER:

23mm

- 

DIAL:

Genuine Mother of Pearl

- 

CASE THICKNESS:

6mm

- 

LUG to LUG

36mm

- 

STRAP WIDTH:

12mm

- 

CASE COLOR:

Polished Rose Gold

- 

MOVEMENT:

Miyota Japanese Quartz ±20s accuracy per month

- 

STRAP:

Solid Stainless Steel Strap

- 

WATER RESISTANCE:

30 Meters

- 

GLASS:

Sapphire Crystal Glass Scratch Resistant

- 

SKU:

DQR07P

How we compare

gid://shopify/Metaobject/209597596018

Diamond Classic :: Other Watch

FAQs

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Salama

Body description

Featuring a diamond-studded case and a refined dial with Arabic numerals, the Diamond Classic Collection blends Barajeel-inspired design with modern sophistication, ensuring timeless style and all-day comfort.

- 

CASE DIAMETER:

23mm

- 

DIAL:

Genuine Mother of Pearl

- 

CASE THICKNESS:

6mm

- 

LUG to LUG

36mm

- 

STRAP WIDTH:

12mm

- 

CASE COLOR:

Polished Gold

- 

MOVEMENT:

Miyota Japanese Quartz ±20s accuracy per month

- 

STRAP:

Solid Stainless Steel Strap

- 

WATER RESISTANCE:

30 Meters

- 

GLASS:

Sapphire Crystal Glass Scratch Resistant

- 

SKU:

DQR12P

How we compare

gid://shopify/Metaobject/209597596018

Diamond Classic :: Other Watch

FAQs

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Shamma

Body description

Featuring a diamond-studded case and a refined dial with Arabic numerals, the Diamond Classic Collection blends Barajeel-inspired design with modern sophistication, ensuring timeless style and all-day comfort.

- 

CASE DIAMETER:

23mm

- 

DIAL:

Sunray Malachite Dial

- 

CASE THICKNESS:

6mm

- 

LUG to LUG

36mm

- 

STRAP WIDTH:

12mm

- 

CASE COLOR:

Polished Silver

- 

MOVEMENT:

Miyota Japanese Quartz ±20s accuracy per month

- 

STRAP:

Solid Stainless Steel Strap

- 

WATER RESISTANCE:

30 Meters

- 

GLASS:

Sapphire Crystal Glass Scratch Resistant

- 

SKU:

DQR08

How we compare

gid://shopify/Metaobject/209597596018

Diamond Classic :: Other Watch

FAQs

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Shouq

Body description

Featuring a diamond-studded case and a refined dial with Arabic numerals, the Diamond Classic Collection blends Barajeel-inspired design with modern sophistication, ensuring timeless style and all-day comfort.

- 

CASE DIAMETER:

23mm

- 

DIAL:

Genuine Mother of Pearl

- 

CASE THICKNESS:

6mm

- 

LUG to LUG

36mm

- 

STRAP WIDTH:

12mm

- 

CASE COLOR:

Polished Silver

- 

MOVEMENT:

Miyota Japanese Quartz ±20s accuracy per month

- 

STRAP:

Solid Stainless Steel Strap

- 

WATER RESISTANCE:

30 Meters

- 

GLASS:

Sapphire Crystal Glass Scratch Resistant

- 

SKU:

DQR01P

How we compare

gid://shopify/Metaobject/209597596018

Diamond Classic :: Other Watch

FAQs

Tab: About

The Diamond Classic Collection features a stainless steel case which is infused with bright crystals that add a brilliant sparkle to your look. This watch is a perfect combination of sleek, feminine design and classic elegance. It is a glamorous accessory that adds a luxurious touch to every outfit

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

5. Sales playbook

Talking points for retail sales advisors and CS agents. Seeded from DAISY 31-Jan baseline + Shopify copy; edit via the admin override UI to replace the defaults.

Elevator pitch (30 seconds)

Featuring a diamond-studded case and a refined dial with Arabic numerals, the Diamond Classic Collection blends Barajeel-inspired design with modern sophistication, ensuring timeless style and all-day comfort.

Best-fit personas

• The gift-giver: shopping for a milestone (birthday, engagement, Eid, graduation). Emphasise the signature wooden packaging and the sticker set.
• The self-purchase customer who rewards herself for a professional milestone. Emphasise longevity, pairing with existing jewellery, and care instructions.
• The returning customer expanding a set (already owns a Classic watch, considering a second piece). Emphasise cross-collection harmony and the upsell map below.
• The tourist buying a souvenir that says Emirates without feeling touristy. Emphasise the Barajeel/Khaleeji design language and shipping policies.

Upsell map (recommend with this collection)

• Leather charms or a matching strap
• Perfume discovery set as a giftable add-on
• Cardholder in matching leather

Objection handlers

• "It is expensive." Anchor on the wooden gift box, the craftsmanship, and the warranty. Compare per-wear cost over 3 years. Offer the discovery set as an entry point for perfumes, or a smaller SKU within the collection for watches/jewellery.
• "Can I get a discount?" Minimalist rarely discounts outside the seasonal moments. Offer loyalty perks, the gift box upgrade, or a personalisation service at no extra cost where applicable.
• "Is this authentic?" Every piece has the Minimalist serial on the wooden box sticker, a harmonized code for customs, and a warranty card. All SKUs are registered against the Shopify master catalogue.
• "Can I return it?" Yes, within 14 days, unworn, in original packaging. Perfumes must be unsealed. Personalised items are final sale.
• "Does it come with Arabic language care?" Yes, all care cards ship bilingual. The PDP copy itself is published in Arabic and English, and the retail staff are trained in both.

Style and wear tips

• Watch pairing: for a 23mm Classic, pair with a stacked bracelet set. For a 42mm Pilot, keep the wrist minimal.
• Ramadan gifting: wrap the wooden box in tonal fabric with an Arabic initial tag.
• Water care: the mesh strap is splash-proof but the dial is 3ATM only. Remove before swimming.

Story-panel lift-out (use verbatim when closing)

Designed with cultural significance and modern elegance, this watch features a brilliant crystal-studded case and a barajeel-inspired design that reflects UAE heritage. Arabic numerals on the dial further enhance its classic charm, creating a watch that is both meaningful and luxurious.

6. Training material

Used by the retail onboarding programme and the Day 2-6 training transcripts. Quiz answers live at the bottom of this section; print the quiz separately for SAs.

Key vocabulary

Key vocabulary

• Mesh strap - A woven metal bracelet that adapts to the wrist. Signature Minimalist comfort.
• Barajeel - Traditional Arabic wind-tower motif, used as design inspiration for the Classic line.
• Water resistance - Rated at 3 ATM unless noted. Handles splashes; not for swimming or showering.
• Movement - Japanese quartz movement in most SKUs; automatic variants are labelled.
• Dial - The watch face. Our signature uses applied index markers.

Five things SAs must know before selling

• Crystal studded case for a radiant sparkle
• Inspired by the unique barajeel window design
• Lightweight and comfortable for all-day wear
• Timeless & classic shape with a modern look
• Luxurious Arabic design that pairs beautifully with jewellery

Common SA mistakes (from past training audits)

• Quoting "waterproof" instead of the correct "water-resistant 3 ATM".
• Skipping the wooden box as a selling point; always open it during the demo.
• Offering discount language before trying a non-monetary close (personalisation, gift wrap).
• Forgetting to ask about initials/engraving until after payment.
• Not mentioning the 14-day return policy when the customer hesitates.
• Handing over without showing care instructions - always flip to the care card.
• Calling the collection by its SKU prefix instead of its product name.

Role-play script

Customer: I am looking for a gift for my wife's birthday. Something elegant, not too flashy.

SA: Congratulations in advance. May I ask roughly what she wears day to day - more minimal, or does she layer jewellery?

Customer: She is mostly minimal. But she loves small details.

SA: Then the Diamond Classic collection is a perfect fit. It is built around the idea of quiet luxury - clean lines, one hero detail per piece. Let me show you the signature piece...

SA (opens the wooden box): Notice the packaging. Every piece ships in this exact box with a set of exclusive stickers - part of the unboxing experience. After she sees it, you will get credit for it.

Customer: How much is it?

SA: The range starts at AED 1,375. For a birthday gift with this kind of presence, that is the sweet spot. And it is fully covered by our one-year warranty.

SA (closing): Would you like me to wrap it, or would she prefer to open the signature wooden box herself?

POS handling notes

• Always check if the customer wants initials before ringing up the sale.
• Offer the gift receipt option.
• For perfumes, check the seal before handover; never sell a broken seal.
• For watches, set the time on the watch before handing over when possible.
• For jewellery, use the black polishing cloth before the handover.

Five-question quiz

Q1. What is the SKU prefix for the Diamond Classic collection?

Q2. How many active products are currently in the Diamond Classic collection?

Q3. Which category does Diamond Classic belong to?

Q4. Name one upsell recommendation for Diamond Classic.

Q5. What is the typical objection heard for Diamond Classic and the one-line counter?

7. Imagery inventory

Every image URL for every product in this collection. Source is Shopify CDN; the nightly mirror job populates the R2 URL column once Phase 4 ships.

Amal (amal)

Joorry (joorry)

Roudha (roudha)

Salama (salama)

Shamma (shamma)

Shouq (shouq)

8. Business context

Roadmap status, launch date, and expansion history. Pulled nightly from the "ALL LAUNCHES WITH DATES" Google Sheet.

10. Watch-specific

Movement, case size, dial, strap, and water resistance. Primary source: parsed PDP specs. Secondary: Shopify metafields.

Amal

Joorry

Roudha

Salama

Shamma

Shouq

13. Change log (last 90 days)

Product-level changes in this collection: price moves, new variants, discontinued SKUs, image refreshes, copy edits.

14. Customer reviews (Judge.me)

336 reviews across 6 products, 4.90* average.