Flag (FLG)

Brand: Minimalist
Category: Watches
Collection code: FLG
Products in this book: 9
Seed last updated: 2026-01-27
Copy source: Draft (based on live site copy for missing watch collections)
Active products at 31-Jan snapshot: 5

1. Collection identity

Story & positioning

The Flag collection celebrates national identity through bold color/finishing choices and chronograph-driven sporty performance.

Key benefits

• Hybrid movement that combines quartz accuracy with the distinct chronograph look and feel.
• 24-month warranty.
• 100% satisfaction guarantee.
• Free exchanges.
• Free & fast delivery.

2. Full product roster

Every active product in this collection with its primary SKU, price, AR title if available, Judge.me rating, and live URL.

3. Per-product deep specifications

One accordion per product with every structured spec known to Shopify (weight, harmonized code, Google category, barcode, region pricing).

BLACK Edition - Carbon (FLG01-AE)

Parsed specifications (from PDP body)

BLACK Edition - Steel (FLG16-AE)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• title: المحدد: بلاك ايديشن - الحديد
• body_html: This limited edition watch is the culmination of design elements our community craves most. Featuring our iconic men‰ۡó»s Chrono Gunmetal watch with rose gold accents, we added a numbered caseback engraving and custom collector‰ۡó»s box, making this the rarest minimalist timepiece to date.

Case Size 45 mm
Case Thickness 13 mm
Strap Width 22 mm
Movement Hybrid Quartz VK64 Chronograph
Glass Sapphirecrystal
Water Resistance 5 ATM

CaseGunmetal Stainless Steel
Dialرمادي مصقول
Dial DetailsPolished

Flag-Watch Strap / Carbon Leather (CarbonLeather-22)

Parsed specifications (from PDP body)

Rubber - Flag Edition (FLG-HR-01)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• title: ربر - نسخة العلم
• seo_title: ربر ٤٢ مم - ساعات للرجال إصدار هيرتج | مينيماليست
• seo_description: ربر- إصدار علم الإمارات من الساعات الرجالية مع حركة هجينة ، كرونوغراف متقدم ، عداد بيانات. فهو يجمع بين دقة الكوارتز والمظهر المميز للكرونوغراف.

Steel - Flag Edition (FLG-HR-16)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• title: ستيل - إصدار العلم
• seo_title: ستيل ٤٢ مم - ساعات للرجال إصدار هيرتج | مينيماليست
• seo_description: ستيل - إصدار علم الإمارات من الساعات الرجالية مع حركة هجينة ، كرونوغراف متقدم ، عداد بيانات. فهو يجمع بين دقة الكوارتز والمظهر المميز للكرونوغراف.

Kuwait Edition - Chrono Carbon (CRA-FLG-KW19C)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• title: إصدار الكويت - كرونو كاربون
• seo_title: كرونو كربون ٤٢ مم - إصدار علم الكويت من الساعات الرجالية | مينيماليست
• seo_description: كرونو كربون- إصدار علم الكويت من الساعات الرجالية مع حركة هجينة ، كرونوغراف متقدم ، عداد بيانات. فهو يجمع بين دقة الكوارتز والمظهر المميز للكرونوغراف.

KUWAIT BLACK Edition - Carbon (FLG01-KW)

Parsed specifications (from PDP body)

KUWAIT BLACK Edition - Steel (FLG16-KW)

Parsed specifications (from PDP body)

Kuwait Edition - Chrono Mesh (CRA-FLG-KW)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• title: إصدار الكويت - كرونو مش
• seo_title: كرونو مش ٤٢ مم - إصدار علم الكويت من الساعات الرجالية | مينيماليست
• seo_description: كرونو مش - إصدار علم الكويت من الساعات الرجالية مع حركة هجينة ، كرونوغراف متقدم ، عداد بيانات. فهو يجمع بين دقة الكوارتز والمظهر المميز للكرونوغراف.

4. Per-product PDP copy

Shopify metafield copy exactly as it renders on the live PDP (body HTML, DYWL panels, how-we-compare, FAQs, tabs).

BLACK Edition - Carbon

Body description

Case Size 45 mm

Case Thickness 13 mm

Strap Width 22 mm

Movement Hybrid Quartz VK64 Chronograph

Glass Sapphirecrystal

Water Resistance 5 ATM

CaseGunmetal Stainless Steel 

DialGunmetal Brushed

Dial DetailsPolished hands & markers

StrapGenuine Leather Alligator -Carbon

Interchangeable Strap  Yes - compatible with leather and metal straps

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BLACK Edition - Steel

Body description

This limited edition watch is the culmination of design elements our community craves most. Featuring our iconic men‰ۡó»s Chrono Gunmetal watch with rose gold accents, we added a numbered caseback engraving and custom collector‰ۡó»s box, making this the rarest minimalist timepiece to date.

Case Size 45 mm

Case Thickness 13 mm

Strap Width 22 mm

Movement Hybrid Quartz VK64 Chronograph

Glass Sapphirecrystal

Water Resistance 5 ATM

CaseGunmetal Stainless Steel 

DialGunmetal Brushed

Dial DetailsPolished hands & markers

StrapSteel Bracelet - Black

Interchangeable Strap  Yes - compatible with leather and metal straps

 [sliderimages]

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Flag-Watch Strap / Carbon Leather

Body description

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ABOUT STRAP

High qualitycarbon strap with black brushed clasp. Stitched with black into perfection, equipped with an easy click on/off system.

Specifications

- 

SUGGESTED CASE SIZE:

45mm

- 

STRAP WIDTH:

22mm

- 

STRAP COLOR:

BlackCarbon Stamped

- 

CLASP COLOR:

Gunmetal

- 

STRAP:

Genuine Leather

- 

SKU:

CarbonLeather-22

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EXTRAORDINARY LOOK

Designed to be noticed and perfect for every day wear

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HYBRID MOVEMENT

Combines the accuracy of quartz with the distinct look of chronograph.

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INSPIRED BY ADVENTURE
Contrasting dials and fabric straps Our first collection which features fabric straps, the traveller watches are a versatile choice

[/slideimgs3] [slideimgs4]

LUXURIOUS FINISH

This collection uses premium materials and finishes to be a statement of sophistication

Rubber - Flag Edition

Body description

About FLAG

Celebrating the 50th UAE National Day, we have released a limited edition watch of 300 watches to show love for our country. Inspired by Vintage Arabic Numerals of 1970s, with a sleek brushed design. It features a 42MM Arabic bezel and date. This model is made with luminous hands & numbers and has a unique serial number.

Specifications

CASE DIAMETER:
42mm

DIAL:
Gunmetal Stainless Steel

CASE THICKNESS:
12mm

LUG to LUG
48mm

STRAP WIDTH:
20mm

CASE COLOR:
Polished Gunmetal

MOVEMENT:
Hybrid Quartz Seiko VK64

STRAP:
Genuine Rubber - Black

WATER RESISTANCE:
30 Meters

GLASS:
Sapphire Crystal Glass Scratch Resistant

SKU:
FLG-HR-01

See it style


Details You Love

HYBRID MOVEMENT
Combines the accuracy of quartz with the distinct look of chronograph.

ADVANCED CHRONOGRAPH
Start and stop time with our advanced chronograph functionality

TRIBUTE TO THE UAE
This collection is specially designed to mark the 50th uae national day

DATE COUNTER
The date counter is an important element , especially for the one who is on the run

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Steel - Flag Edition

Body description

About FLAG

Celebrating the 50th UAE National Day, we have released a limited edition watch of 300 watches to show love for our country. Inspired by Vintage Arabic Numerals of 1970s, with a sleek brushed design. It features a 42MM Arabic bezel and date. This model is made with luminous hands & numbers and has a unique serial number.

    Specifications

CASE DIAMETER:
42mm

DIAL:
Gunmetal Stainless Steel

CASE THICKNESS:
12mm

LUG to LUG
48mm

STRAP WIDTH:
20mm

CASE COLOR:
Polished Gunmetal

MOVEMENT:
Hybrid Quartz Seiko VK64

STRAP:
Steel Bracelet - Black

WATER RESISTANCE:
30 Meters

GLASS:
Sapphire Crystal Glass Scratch Resistant

SKU:
FLG-HR-16

See it style


Details You Love

HYBRID MOVEMENT
Combines the accuracy of quartz with the distinct look of chronograph.

ADVANCED CHRONOGRAPH
Start and stop time with our advanced chronograph functionality

TRIBUTE TO THE UAE
This collection is specially designed to mark the 50th uae national day

DATE COUNTER
The date counter is an important element , especially for the one who is on the run

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Kuwait Edition - Chrono Carbon

Body description

About Kuwait Edition

From Land to Sea, Desert to Snow, The Kuwait Edition is ready to go wherever you go. Inspired by the bold colours of the earth, the Kuwait Edition is an Iconic collection of contrasting dials and fabric straps . Featuring a 42mm stainless steel case and a 24-hour clock and stop time, it is convenient and functional. If you love to explore new places, this is an essential timepiece for you. Limited to only 200 pieces.

Specifications

CASE DIAMETER:
42mm

DIAL:
Gunmetal Stainless Steel

CASE THICKNESS:
12mm

LUG to LUG
48mm

STRAP WIDTH:
20mm

CASE COLOR:
Polished Gunmetal

MOVEMENT:
Miyota Japanese Hybrid Quartz VK61 Chronograph

STRAP:
Genuine Leather Carbon Strap

WATER RESISTANCE:
30 Meters

GLASS:
Sapphire Crystal Glass Scratch Resistant

SKU:
CRA-FLG-KW19C

See it style


Details You Love

HYBRID MOVEMENT
Combines the accuracy of quartz with the distinct look of chronograph.

ADVANCED CHRONOGRAPH
Start and stop time with our advanced chronograph functionality

TRIBUTE TO KUWAIT
This collection is specially designed to celebrate Kuwait national day

DATE COUNTER
The date counter is an important element , especially for the one who is on the run

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

KUWAIT BLACK Edition - Carbon

Body description

Case Size45 mm

Case Thickness13 mm

Strap Width22 mm

MovementHybrid Quartz VK64 Chronograph

GlassSapphirecrystal

Water Resistance5 ATM

CaseGunmetal Stainless Steel

DialGunmetal Brushed

Dial DetailsPolished hands & markers

StrapGenuine Leather Alligator -Carbon

Interchangeable StrapYes - compatible with leather and metal straps

[sliderimages]

[/sliderimages]

KUWAIT BLACK Edition - Steel

Body description

Case Size 45 mm

Case Thickness 13 mm

Strap Width 22 mm

Movement Hybrid Quartz VK64 Chronograph

Glass Sapphirecrystal

Water Resistance 5 ATM

CaseGunmetal Stainless Steel 

DialGunmetal Brushed

Dial DetailsPolished hands & markers

StrapSteel Bracelet - Black

Interchangeable Strap  Yes - compatible with leather and metal straps

[sliderimages]

[/sliderimages]

Kuwait Edition - Chrono Mesh

Body description

About Kuwait Edition

From Land to Sea, Desert to Snow, The Kuwait Edition is ready to go wherever you go. Inspired by the bold colours of the earth, the Kuwait Edition is an Iconic collection of contrasting dials and fabric straps . Featuring a 42mm stainless steel case and a 24-hour clock and stop time, it is convenient and functional. If you love to explore new places, this is an essential timepiece for you. Limited to only 200 pieces.

Specifications

CASE DIAMETER:
42mm

DIAL:
Gunmetal Stainless Steel

CASE THICKNESS:
12mm

LUG to LUG
48mm

STRAP WIDTH:
20mm

CASE COLOR:
Polished Gunmetal

MOVEMENT:
Miyota Japanese Hybrid Quartz VK61 Chronograph

STRAP:
Mesh Strap

WATER RESISTANCE:
30 Meters

GLASS:
Sapphire Crystal Glass Scratch Resistant

SKU:
CRA-FLG-KW

See it style


Details You Love

HYBRID MOVEMENT
Combines the accuracy of quartz with the distinct look of chronograph.

ADVANCED CHRONOGRAPH
Start and stop time with our advanced chronograph functionality

TRIBUTE TO KUWAIT
This collection is specially designed to celebrate Kuwait national day

DATE COUNTER
The date counter is an important element , especially for the one who is on the run

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

5. Sales playbook

Talking points for retail sales advisors and CS agents. Seeded from DAISY 31-Jan baseline + Shopify copy; edit via the admin override UI to replace the defaults.

Elevator pitch (30 seconds)

The Flag collection celebrates national identity through bold color/finishing choices and chronograph-driven sporty performance.

Best-fit personas

• The gift-giver: shopping for a milestone (birthday, engagement, Eid, graduation). Emphasise the signature wooden packaging and the sticker set.
• The self-purchase customer who rewards herself for a professional milestone. Emphasise longevity, pairing with existing jewellery, and care instructions.
• The returning customer expanding a set (already owns a Classic watch, considering a second piece). Emphasise cross-collection harmony and the upsell map below.
• The tourist buying a souvenir that says Emirates without feeling touristy. Emphasise the Barajeel/Khaleeji design language and shipping policies.

Upsell map (recommend with this collection)

• Leather charms or a matching strap
• Perfume discovery set as a giftable add-on
• Cardholder in matching leather

Objection handlers

• "It is expensive." Anchor on the wooden gift box, the craftsmanship, and the warranty. Compare per-wear cost over 3 years. Offer the discovery set as an entry point for perfumes, or a smaller SKU within the collection for watches/jewellery.
• "Can I get a discount?" Minimalist rarely discounts outside the seasonal moments. Offer loyalty perks, the gift box upgrade, or a personalisation service at no extra cost where applicable.
• "Is this authentic?" Every piece has the Minimalist serial on the wooden box sticker, a harmonized code for customs, and a warranty card. All SKUs are registered against the Shopify master catalogue.
• "Can I return it?" Yes, within 14 days, unworn, in original packaging. Perfumes must be unsealed. Personalised items are final sale.
• "Does it come with Arabic language care?" Yes, all care cards ship bilingual. The PDP copy itself is published in Arabic and English, and the retail staff are trained in both.

Style and wear tips

• Watch pairing: for a 23mm Classic, pair with a stacked bracelet set. For a 42mm Pilot, keep the wrist minimal.
• Ramadan gifting: wrap the wooden box in tonal fabric with an Arabic initial tag.
• Water care: the mesh strap is splash-proof but the dial is 3ATM only. Remove before swimming.

6. Training material

Used by the retail onboarding programme and the Day 2-6 training transcripts. Quiz answers live at the bottom of this section; print the quiz separately for SAs.

Key vocabulary

Key vocabulary

• Mesh strap - A woven metal bracelet that adapts to the wrist. Signature Minimalist comfort.
• Barajeel - Traditional Arabic wind-tower motif, used as design inspiration for the Classic line.
• Water resistance - Rated at 3 ATM unless noted. Handles splashes; not for swimming or showering.
• Movement - Japanese quartz movement in most SKUs; automatic variants are labelled.
• Dial - The watch face. Our signature uses applied index markers.

Five things SAs must know before selling

• Hybrid movement that combines quartz accuracy with the distinct chronograph look and feel.
• 24-month warranty.
• 100% satisfaction guarantee.
• Free exchanges.
• Free & fast delivery.

Common SA mistakes (from past training audits)

• Quoting "waterproof" instead of the correct "water-resistant 3 ATM".
• Skipping the wooden box as a selling point; always open it during the demo.
• Offering discount language before trying a non-monetary close (personalisation, gift wrap).
• Forgetting to ask about initials/engraving until after payment.
• Not mentioning the 14-day return policy when the customer hesitates.
• Handing over without showing care instructions - always flip to the care card.
• Calling the collection by its SKU prefix instead of its product name.

Role-play script

Customer: I am looking for a gift for my wife's birthday. Something elegant, not too flashy.

SA: Congratulations in advance. May I ask roughly what she wears day to day - more minimal, or does she layer jewellery?

Customer: She is mostly minimal. But she loves small details.

SA: Then the Flag collection is a perfect fit. It is built around the idea of quiet luxury - clean lines, one hero detail per piece. Let me show you the signature piece...

SA (opens the wooden box): Notice the packaging. Every piece ships in this exact box with a set of exclusive stickers - part of the unboxing experience. After she sees it, you will get credit for it.

Customer: How much is it?

SA: The range starts at AED 195 to AED 3,748. For a birthday gift with this kind of presence, that is the sweet spot. And it is fully covered by our one-year warranty.

SA (closing): Would you like me to wrap it, or would she prefer to open the signature wooden box herself?

POS handling notes

• Always check if the customer wants initials before ringing up the sale.
• Offer the gift receipt option.
• For perfumes, check the seal before handover; never sell a broken seal.
• For watches, set the time on the watch before handing over when possible.
• For jewellery, use the black polishing cloth before the handover.

Five-question quiz

Q1. What is the SKU prefix for the Flag collection?

Q2. How many active products are currently in the Flag collection?

Q3. Which category does Flag belong to?

Q4. Name one upsell recommendation for Flag.

Q5. What is the typical objection heard for Flag and the one-line counter?

7. Imagery inventory

Every image URL for every product in this collection. Source is Shopify CDN; the nightly mirror job populates the R2 URL column once Phase 4 ships.

BLACK Edition - Carbon (black-edition-carbon)

BLACK Edition - Steel (black-edition-steel)

Flag-Watch Strap / Carbon Leather (carbon-strap-unity-flag-watch-22mm)

Rubber - Flag Edition (heritage-uae-flag-rubber-limited-edition)

Steel - Flag Edition (heritage-uae-flag-steel-bracelet-limited-edition)

Kuwait Edition - Chrono Carbon (kuwait-black-edition-carbon)

KUWAIT BLACK Edition - Carbon (kuwait-black-edition-carbon-old)

KUWAIT BLACK Edition - Steel (kuwait-black-edition-steel)

Kuwait Edition - Chrono Mesh (kuwait-flag-edition-chrono-mesh)

8. Business context

Roadmap status, launch date, and expansion history. Pulled nightly from the "ALL LAUNCHES WITH DATES" Google Sheet.

10. Watch-specific

Movement, case size, dial, strap, and water resistance. Primary source: parsed PDP specs. Secondary: Shopify metafields.

BLACK Edition - Carbon

BLACK Edition - Steel

Flag-Watch Strap / Carbon Leather

Rubber - Flag Edition

Steel - Flag Edition

Kuwait Edition - Chrono Carbon

KUWAIT BLACK Edition - Carbon

KUWAIT BLACK Edition - Steel

Kuwait Edition - Chrono Mesh

13. Change log (last 90 days)

Product-level changes in this collection: price moves, new variants, discontinued SKUs, image refreshes, copy edits.

14. Customer reviews (Judge.me)

99 reviews across 9 products, 4.57* average.