Joory Watches (JRY)

Brand: Minimalist
Category: Watches
Collection code: JRY
Products in this book: 7
Seed last updated: 2026-01-27
Copy source: PDP Translations sheet: Womens Watches New PDP
Active products at 31-Jan snapshot: 7

1. Collection identity

Story & positioning

Inspired by a floral shape, this collection blends feminine design with modern comfort, offering a lightweight feel with timeless elegance, perfect for all-day wear.

Key benefits

• Elegant and Unique floral shaped dial with a timeless look
• Shimmering mesh strap for an elegant and refined look
• Lightweight and comfortable for all-day wear
• Sophisticated design that pairs beautifully with jewellery
• Slim and elegant that complements any outfit

Story panels (hero narrative blocks)

Panel 1: Floral-Inpsired Design for a Timeless Look

The delicate floral-shaped dial is a designed to look timeless, adorned with high-quality crystals that catch the light beautifully for a radiant sparkle. Crafted for comfort and elegance, the watch follows the wrist’s natural curve, ensuring a secure and ergonomic fit for all-day sophistication.

Panel 2: The Perfect Watch to Elevate Any Look

Designed to be versatile yet elegant, this watch effortlessly complements any jewellery or outfit. Whether stacked with bracelets for a layered look or worn alone as a statement piece, its floral-inspired charm and polished finish ensure you stand out with refined sophistication.

Panel 3: Signature Wooden Packaging, A Thoughtful & Elegant Gift

Presented in a luxurious wooden box, the Joory Collection makes an ideal gift for weddings, anniversaries, and special milestones. The premium packaging enhances the experience, while exclusive stickers add a fun, personal touch to the unboxing.

Panel 4: Sleek Mesh Strap with a Perfect Fit

Designed with a lustrous mesh strap, this watch offers an adjustable clasp for a personalized fit. Its feather-light construction ensures easy wearability, making it the perfect companion for both casual and formal occasions.

2. Full product roster

Every active product in this collection with its primary SKU, price, AR title if available, Judge.me rating, and live URL.

3. Per-product deep specifications

One accordion per product with every structured spec known to Shopify (weight, harmonized code, Google category, barcode, region pricing).

Alia (JRY01)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• body_html: About Joory Watch

مستوحاة من شكل الزهرة، تمزج هذه المجموعة بين التصميم الأنثوي والراحة العصرية، لتمنحكِ إحساسًا بالخفة مع أناقة خالدة، وهي مثالية للارتداء طوال اليوم.

Specifications

              قطر الإطار:


           28mm




             DIAL:


           Genuine Mother of Pearl




            CASE THICKNESS:

• seo_description: شما - إصدار مجموعة جوري من الساعات النسائية مع إطار صغير، و مينا بعرق اللؤلؤ الأصلي. تضفي هذه المجموعة إحساسًا بالفخامة الفائقة بتصميمها المتداخل.
• seo_title: عليا - إصدار مجموعة جوري من الساعات النسائية
• title: عليا

Amira (JRY15)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• body_html: [tabtitle1]About Joory Watch[/tabtitle1] [tabtitle2]Specifications[/tabtitle2] [desc1]

بتصميم مستلهم من الأزهار، تجمع هذه المجموعة بين الجمال الأنثوي والراحة المعاصرة، تمنحكم خفة في الارتداء مع أناقة خالدة مثالية لإطلالتكم اليومية.

[/desc1][desc2]

CASE DIAMETER:

28mm

DIAL:

سونراي بمينا أحمر ساطع

CASE THICKNESS:

8mm

LUG to LUG

28mm

STRAP WIDTH:

12mm

CASE COLOR:

Polished Gold

MOVEMENT:

Miyota Japanese Quartz ±20s accuracy per month

STRAP:

Stainless
- seo_description: أميرة - إصدار مجموعة جوري من الساعات النسائية مع إطار صغير، و مينا بعرق اللؤلؤ الأصلي. تضفي هذه المجموعة إحساسًا بالفخامة الفائقة بتصميمها المتداخل.
- seo_title: أميرة - إصدار مجموعة جوري من الساعات النسائية
- title: أميرة

Amna (JRY04)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• body_html: مستوحاة من شكل الزهور، تجمع هذه المجموعة بين التصميم الأنثوي والراحة العصرية، لتمنح إحساسًا خفيفًا وأناقة خالدة، مثالية للارتداء طوال اليوم.

CASE DIAMETER:

28mm

DIAL:

Genuine Mother of Pearl

CASE THICKNESS:

8mm

LUG to LUG

28mm

STRAP WIDTH:

12mm

CASE COLOR:

Polished Rose Gold

MOVEMENT:

Miyota Japanese Quartz ±20s accuracy per month

STRAP:

Stainless Steel Mesh Strap

WATER RESISTANCE:

3 ATM

GLASS:

Sapphire Crystal Glass Scratch Resistant

• seo_description: آمنة - إصدار مجموعة جوري من الساعات النسائية مع إطار صغير، و مينا بعرق اللؤلؤ الأصلي. تضفي هذه المجموعة إحساسًا بالفخامة الفائقة بتصميمها المتداخل.
• seo_title: آمنة - إصدار مجموعة جوري من الساعات النسائية
• title: آمنة

Jawaher (JRY12)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• body_html: About Joory Watch

مستوحاة من شكل الزهرة، تمزج هذه المجموعة بين التصميم الأنثوي والراحة العصرية، لتمنحكِ إحساسًا بالخفة مع أناقة خالدة، وهي مثالية للارتداء طوال اليوم.

Specifications

              CASE SIZE:


           28mm




             DIAL:


           عرق اللؤلؤ الأصلي




            CASE THICKNESS:

• seo_description: جواهر - إصدار مجموعة جوري من الساعات النسائية مع إطار صغير، و مينا بعرق اللؤلؤ الأصلي. تضفي هذه المجموعة إحساسًا بالفخامة الفائقة بتصميمها المتداخل.
• seo_title: جواهر - إصدار مجموعة جوري من الساعات النسائية
• title: جواهر

Mahra (JRY18)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• body_html: About Joory Watch

مستوحاة من شكل الزهرة، تمزج هذه المجموعة بين التصميم الأنثوي والراحة العصرية، لتمنحكِ إحساسًا بالخفة مع أناقة خالدة، وهي مثالية للارتداء طوال اليوم.

Specifications

              CASE SIZE:


           28mm




             DIAL:


           أسود متدرج




            CASE THICKNESS:

• seo_description: مهرة - إصدار مجموعة جوري من الساعات النسائية مع إطار صغير، و مينا بعرق اللؤلؤ الأصلي. تضفي هذه المجموعة إحساسًا بالفخامة الفائقة بتصميمها المتداخل.
• seo_title: مهرة - إصدار مجموعة جوري من الساعات النسائية
• title: مهرة

Moza (JRY05)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• body_html: About Joory Watch

استوحت هذه الساعة ذات الميناء العنابي المتألق تفاصيلها من اللمسات الزهرية الراقية، صُنعت حصريًا احتفاءً بـ اليوم الوطني لدولة الإمارات العربية المتحدة بالتعاون مع المؤثرة الإماراتية موزة العامري. تحفةٌ أنيقة تعبّر عن روح الاتحاد وتخلّد جمال التراث الإماراتي.

Specifications

              CASE SIZE:


           28mm




             DIAL:

• seo_description: استوحت هذه الساعة ذات الميناء العنابي المتألق تفاصيلها من اللمسات الزهرية الراقية، صُنعت حصريًا احتفاءً بـ اليوم الوطني لدولة الإمارات العربية المتحدة بالتعاون مع المؤثرة الإماراتية موزة العامري. تحفةٌ أنيقة تعبّر عن روح الاتحاد وتخلّد جمال التراث الإماراتي.
• seo_title: موزة - إصدار مجموعة جوري من الساعات النسائية
• title: موزة

Shaima (JRY17)

Parsed specifications (from PDP body)

Arabic translations (Shopify Translate & Adapt)

• body_html: About Joory Watch

مستوحاة من شكل الزهرة، تمزج هذه المجموعة بين التصميم الأنثوي والراحة العصرية، لتمنحكِ إحساسًا بالخفة مع أناقة خالدة، وهي مثالية للارتداء طوال اليوم.

Specifications

              قطر الإطار:


           28mm




             DIAL:


            أزرق متدرج




            CASE THICKNESS:

• seo_description: شيماء - إصدار مجموعة جوري من الساعات النسائية مع إطار صغير، و مينا بعرق اللؤلؤ الأصلي. تضفي هذه المجموعة إحساسًا بالفخامة الفائقة بتصميمها المتداخل.
• seo_title: شيماء - إصدار مجموعة جوري من الساعات النسائية
• title: شيماء

4. Per-product PDP copy

Shopify metafield copy exactly as it renders on the live PDP (body HTML, DYWL panels, how-we-compare, FAQs, tabs).

Alia

Body description

Inspired by a floral shape, this collection blends feminine design with modern comfort, offering a lightweight feel with timeless elegance, perfect for all-day wear.

- 

CASE DIAMETER:

28mm

- 

DIAL:

Genuine Mother of Pearl

- 

CASE THICKNESS:

8mm

- 

LUG to LUG

28mm

- 

STRAP WIDTH:

12mm

- 

CASE COLOR:

Polished Silver

- 

MOVEMENT:

Miyota Japanese Quartz ±20s accuracy per month

- 

STRAP:

Stainless Steel Mesh Strap

- 

WATER RESISTANCE:

3 ATM

- 

GLASS:

Sapphire Crystal Glass Scratch Resistant

- 

SKU:

JRY01

How we compare

gid://shopify/Metaobject/276448575858

JOORY :: OTHER WATCH

FAQs

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Amira

Body description

Inspired by a floral shape, this collection blends feminine design with modern comfort, offering a lightweight feel with timeless elegance, perfect for all-day wear.

- 

CASE DIAMETER:

28mm

- 

DIAL:

Sunray Red Dial

- 

CASE THICKNESS:

8mm

- 

LUG to LUG

28mm

- 

STRAP WIDTH:

12mm

- 

CASE COLOR:

Polished Gold

- 

MOVEMENT:

Miyota Japanese Quartz ±20s accuracy per month

- 

STRAP:

Stainless Steel Mesh Strap

- 

WATER RESISTANCE:

3 ATM

- 

GLASS:

Sapphire Crystal Glass Scratch Resistant

- 

SKU:

JRY15

How we compare

gid://shopify/Metaobject/276448575858

JOORY :: OTHER WATCH

FAQs

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Amna

Body description

Inspired by a floral shape, this collection blends feminine design with modern comfort, offering a lightweight feel with timeless elegance, perfect for all-day wear.

- 

CASE DIAMETER:

28mm

- 

DIAL:

Genuine Mother of Pearl

- 

CASE THICKNESS:

8mm

- 

LUG to LUG

28mm

- 

STRAP WIDTH:

12mm

- 

CASE COLOR:

Polished Rose Gold

- 

MOVEMENT:

Miyota Japanese Quartz ±20s accuracy per month

- 

STRAP:

Stainless Steel Mesh Strap

- 

WATER RESISTANCE:

3 ATM

- 

GLASS:

Sapphire Crystal Glass Scratch Resistant

- 

SKU:

JRY04

How we compare

gid://shopify/Metaobject/276448575858

JOORY :: OTHER WATCH

FAQs

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Jawaher

Body description

Inspired by a floral shape, this collection blends feminine design with modern comfort, offering a lightweight feel with timeless elegance, perfect for all-day wear.

- 

CASE DIAMETER:

28mm

- 

DIAL:

Genuine Mother of Pearl

- 

CASE THICKNESS:

8mm

- 

LUG to LUG

28mm

- 

STRAP WIDTH:

12mm

- 

CASE COLOR:

Polished Gold

- 

MOVEMENT:

Miyota Japanese Quartz ±20s accuracy per month

- 

STRAP:

Stainless Steel Mesh Strap

- 

WATER RESISTANCE:

3 ATM

- 

GLASS:

Sapphire Crystal Glass Scratch Resistant

- 

SKU:

JRY12

How we compare

gid://shopify/Metaobject/276448575858

JOORY :: OTHER WATCH

FAQs

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Mahra

Body description

Inspired by a floral shape, this collection blends feminine design with modern comfort, offering a lightweight feel with timeless elegance, perfect for all-day wear.

- 

CASE DIAMETER:

28mm

- 

DIAL:

Sunray Black

- 

CASE THICKNESS:

8mm

- 

LUG to LUG

28mm

- 

STRAP WIDTH:

12mm

- 

CASE COLOR:

Polished Gold

- 

MOVEMENT:

Miyota Japanese Quartz ±20s accuracy per month

- 

STRAP:

Stainless Steel Mesh Strap

- 

WATER RESISTANCE:

3 ATM

- 

GLASS:

Sapphire Crystal Glass Scratch Resistant

- 

SKU:

JRY18

How we compare

gid://shopify/Metaobject/276448575858

JOORY :: OTHER WATCH

FAQs

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Moza

Body description

Inspired by a floral motif, this bold burgundy dial watch was exclusively crafted for UAE National Day with Emirati influencer Moza Alameri. A striking design that celebrates the nation’s spirit and heritage.

- 

CASE DIAMETER:

28mm

- 

DIAL:

Burgundy

- 

CASE THICKNESS:

8mm

- 

LUG to LUG

28mm

- 

STRAP WIDTH:

12mm

- 

CASE COLOR:

Polished Silver

- 

MOVEMENT:

Ronda

- 

STRAP:

Stainless Steel Mesh Strap

- 

WATER RESISTANCE:

3 ATM

- 

GLASS:

Sapphire Crystal Glass Scratch Resistant

- 

SKU:

JRY05

How we compare

gid://shopify/Metaobject/276448575858

JOORY :: OTHER WATCH

FAQs

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

Shaima

Body description

Inspired by a floral shape, this collection blends feminine design with modern comfort, offering a lightweight feel with timeless elegance, perfect for all-day wear.

- 

CASE DIAMETER:

28mm

- 

DIAL:

Sunray Blue Dial

- 

CASE THICKNESS:

8mm

- 

LUG to LUG

28mm

- 

STRAP WIDTH:

12mm

- 

CASE COLOR:

Polished Gold

- 

MOVEMENT:

Miyota Japanese Quartz ±20s accuracy per month

- 

STRAP:

Stainless Steel Mesh Strap

- 

WATER RESISTANCE:

3 ATM

- 

GLASS:

Sapphire Crystal Glass Scratch Resistant

- 

SKU:

JRY17

How we compare

gid://shopify/Metaobject/276448575858

JOORY :: OTHER WATCH

FAQs

Tab: Shipping & Returns

We provide free worldwide delivery on all orders. You’ll be able to select a delivery option and review prices for each option during the checkout. After your payment is verified, it may take up to 24 hours to process and ship your order. This does not include weekends or holidays. Purchases made after 9 am GST will not be shipped out until the next business day. If you order after 9 am GST on a Saturday, your order will likely be shipped out on the following Monday. Please refer to the chart below for rates/times. If you're not happy for any reason, you can return any of your purchased MINIMALIST items within 30 days of receiving your order, provided the items are unused and in their original condition. You may initiate your return through our Contact Us page.

Tab: Warranty

Your product will be protected by our 2 year international warranty.

MINIMALIST has a limited warranty that covers manufacturer's defects for two years after the original purchase date from an authorized dealer.

Basically, if the parts or mechanics don't work properly, and it's our fault, we will repair or replace your product for free. However, this does not cover any abuse you might put your product through on your own. The warranty does not cover water damage, normal wear and tear, batteries, accidental glass damage, scratches, strap damage, or theft. Proof of purchase is required for all warranty claims and service requests, so please keep your receipt. If you've purchased from our site, the order number will suffice; otherwise if you purchased via another authorized seller or retail location, you will need to contact them directly as they handle their own warranty claims, returns and exchanges.

5. Sales playbook

Talking points for retail sales advisors and CS agents. Seeded from DAISY 31-Jan baseline + Shopify copy; edit via the admin override UI to replace the defaults.

Elevator pitch (30 seconds)

Inspired by a floral shape, this collection blends feminine design with modern comfort, offering a lightweight feel with timeless elegance, perfect for all-day wear.

Best-fit personas

• The gift-giver: shopping for a milestone (birthday, engagement, Eid, graduation). Emphasise the signature wooden packaging and the sticker set.
• The self-purchase customer who rewards herself for a professional milestone. Emphasise longevity, pairing with existing jewellery, and care instructions.
• The returning customer expanding a set (already owns a Classic watch, considering a second piece). Emphasise cross-collection harmony and the upsell map below.
• The tourist buying a souvenir that says Emirates without feeling touristy. Emphasise the Barajeel/Khaleeji design language and shipping policies.

Upsell map (recommend with this collection)

• Leather charms or a matching strap
• Perfume discovery set as a giftable add-on
• Cardholder in matching leather

Objection handlers

• "It is expensive." Anchor on the wooden gift box, the craftsmanship, and the warranty. Compare per-wear cost over 3 years. Offer the discovery set as an entry point for perfumes, or a smaller SKU within the collection for watches/jewellery.
• "Can I get a discount?" Minimalist rarely discounts outside the seasonal moments. Offer loyalty perks, the gift box upgrade, or a personalisation service at no extra cost where applicable.
• "Is this authentic?" Every piece has the Minimalist serial on the wooden box sticker, a harmonized code for customs, and a warranty card. All SKUs are registered against the Shopify master catalogue.
• "Can I return it?" Yes, within 14 days, unworn, in original packaging. Perfumes must be unsealed. Personalised items are final sale.
• "Does it come with Arabic language care?" Yes, all care cards ship bilingual. The PDP copy itself is published in Arabic and English, and the retail staff are trained in both.

Style and wear tips

• Watch pairing: for a 23mm Classic, pair with a stacked bracelet set. For a 42mm Pilot, keep the wrist minimal.
• Ramadan gifting: wrap the wooden box in tonal fabric with an Arabic initial tag.
• Water care: the mesh strap is splash-proof but the dial is 3ATM only. Remove before swimming.

Story-panel lift-out (use verbatim when closing)

The delicate floral-shaped dial is a designed to look timeless, adorned with high-quality crystals that catch the light beautifully for a radiant sparkle. Crafted for comfort and elegance, the watch follows the wrist’s natural curve, ensuring a secure and ergonomic fit for all-day sophistication.

6. Training material

Used by the retail onboarding programme and the Day 2-6 training transcripts. Quiz answers live at the bottom of this section; print the quiz separately for SAs.

Key vocabulary

Key vocabulary

• Mesh strap - A woven metal bracelet that adapts to the wrist. Signature Minimalist comfort.
• Barajeel - Traditional Arabic wind-tower motif, used as design inspiration for the Classic line.
• Water resistance - Rated at 3 ATM unless noted. Handles splashes; not for swimming or showering.
• Movement - Japanese quartz movement in most SKUs; automatic variants are labelled.
• Dial - The watch face. Our signature uses applied index markers.

Five things SAs must know before selling

• Elegant and Unique floral shaped dial with a timeless look
• Shimmering mesh strap for an elegant and refined look
• Lightweight and comfortable for all-day wear
• Sophisticated design that pairs beautifully with jewellery
• Slim and elegant that complements any outfit

Common SA mistakes (from past training audits)

• Quoting "waterproof" instead of the correct "water-resistant 3 ATM".
• Skipping the wooden box as a selling point; always open it during the demo.
• Offering discount language before trying a non-monetary close (personalisation, gift wrap).
• Forgetting to ask about initials/engraving until after payment.
• Not mentioning the 14-day return policy when the customer hesitates.
• Handing over without showing care instructions - always flip to the care card.
• Calling the collection by its SKU prefix instead of its product name.

Role-play script

Customer: I am looking for a gift for my wife's birthday. Something elegant, not too flashy.

SA: Congratulations in advance. May I ask roughly what she wears day to day - more minimal, or does she layer jewellery?

Customer: She is mostly minimal. But she loves small details.

SA: Then the Joory Watches collection is a perfect fit. It is built around the idea of quiet luxury - clean lines, one hero detail per piece. Let me show you the signature piece...

SA (opens the wooden box): Notice the packaging. Every piece ships in this exact box with a set of exclusive stickers - part of the unboxing experience. After she sees it, you will get credit for it.

Customer: How much is it?

SA: The range starts at AED 1,549 to AED 1,839. For a birthday gift with this kind of presence, that is the sweet spot. And it is fully covered by our one-year warranty.

SA (closing): Would you like me to wrap it, or would she prefer to open the signature wooden box herself?

POS handling notes

• Always check if the customer wants initials before ringing up the sale.
• Offer the gift receipt option.
• For perfumes, check the seal before handover; never sell a broken seal.
• For watches, set the time on the watch before handing over when possible.
• For jewellery, use the black polishing cloth before the handover.

Five-question quiz

Q1. What is the SKU prefix for the Joory Watches collection?

Q2. How many active products are currently in the Joory Watches collection?

Q3. Which category does Joory Watches belong to?

Q4. Name one upsell recommendation for Joory Watches.

Q5. What is the typical objection heard for Joory Watches and the one-line counter?

7. Imagery inventory

Every image URL for every product in this collection. Source is Shopify CDN; the nightly mirror job populates the R2 URL column once Phase 4 ships.

Alia (alia)

Amira (amira)

Amna (amna)

Jawaher (jawaher)

Mahra (mahra)

Moza (moza)

Shaima (shaima)

8. Business context

Roadmap status, launch date, and expansion history. Pulled nightly from the "ALL LAUNCHES WITH DATES" Google Sheet.

10. Watch-specific

Movement, case size, dial, strap, and water resistance. Primary source: parsed PDP specs. Secondary: Shopify metafields.

Alia

Amira

Amna

Jawaher

Mahra

Moza

Shaima

13. Change log (last 90 days)

Product-level changes in this collection: price moves, new variants, discontinued SKUs, image refreshes, copy edits.

14. Customer reviews (Judge.me)

301 reviews across 7 products, 4.77* average.